3.16 - Understand the Power of Strategic Partnerships

Video Covering This:

The intuitive way and what most people do to go about acquiring customers is to either launch an outbound prospecting campaign or to launch some ad campaigns to generate inbound traffic targeting their ideal customers.

We also focus mainly on helping you implement outbound prospecting campaigns targeting your ideal customers (brands, local businesses, etc) but after seeing the potential of strategic partnerships, I believe that it can be a more efficient mechanism to acquire customers.

WHY?

1. Most of your competitors are going to be spamming the same prospects that you’re going to be messaging, so in most markets, prospects have become numb to these claims.
2. It’s hard for you to stand out from the crowd since you offer the same thing as thousands of others.
3. The level of trust a referred prospect VS a cold prospect is night & day.
4. It’s much easier to locate & reach out to other service providers who are already serving your ideal customer.

REQUIREMENT:

• In order to have the best success rate with this process, you NEED to have PROOF.

The more case studies, testimonials, and proof that you can get your hands on the better it will be for you to form these partnerships.

WHY WOULD OTHER AGENCIES/SERVICE PROVIDERS REFER YOU TO THEIR CUSTOMERS?

There are really two main areas that you can target with a B2B solution/service:

1. Help a business improve how they’re helping their customers
2. Helping other agencies increase the price/value of what they’re offering to their current customers
3. Help them retain their current customers more/longer
4. Help them increase the level of happiness of their current clients.

2. Help a business get more customers

1. Helping them increase the quality of the clients they attract
2. Help them increase the volume of their clients
3. Help them open up more market share for new clients

These other agencies/service providers who are already working with your ideal clients will be happy to send you their customers because of ONE THING:

• Your service gets them closer to Making it Unreasonable for them not to deliver the desired outcome of the customer!

WHAT AGENCIES/SERVICE PROVIDERS SHOULD YOU TARGET AT FIRST?

There are many service providers working with your ideal clients but it is important for you to stick to a specific service since you’ll have an easier time building a repeatable process out of it.

Ask yourself the following question to find out which service providers that you should focus on:

• What type of complementary services can’t function or can’t deliver the best results UNTIL my service is delivered?

Example:

You’re running a paid ads agency and you’re looking for which agencies to go after. A few services that need your mechanism implemented before they can get results or get the best results are:

• Email marketing agencies: They need an amazing source of new customers/ constant lead flow
• CRO agencies: They can’t convert if no one visits the page or they can’t improve if they don’t have enough traffic to A/B test
• SMS agencies: They need a source of traffic to get the phone #
• Creative agencies: These creatives need to be used for something...

WHAT HAPPENS TO THEIR BUSINESS ONCE THEY PARTNER WITH YOU?

To answer this question, we simply have to look at the two areas and the problems that make it possible for B2B deals to happen:

Improve their current way of dealing with existing customers

1. Working with the agency directly can help you increase their ticket size since they’re solving a bigger problem
2. Providing your solution to their current customers can make sure that they retain their customers longer since the customer will have all their needs met.
3. Having their needs met will increase their customer’s happiness

Help them get more business

1. They will start attracting better and more funded customers who need a thorough solution
2. They can attract many more customers with the ability to solve many more problems
3. They can make it Unreasonable for prospects to ever say NO to them which means accessing a broader market share!

LAUNCHING YOUR OUTBOUND PROSPECTING CAMPAIGN TO GENERATE ATTENTION FROM OTHER SERVICE PROVIDERS.

You will still need to generate attention and book meetings with fellow agencies/service providers who are working with your clients.

In order to launch a successful outreach campaign to generate meetings you need to have the following things in place:

1. Pick one channel: I would personally recommend leveraging social platforms/groups of service providers since you can reach many people more efficiently.

Example of what Joseph did - (link to be added)

• Email is also recommended channel since you can have someone build a list of decision-makers and you can automate sending hundreds/thousands of emails.

You’ll find the message/email framework below

1. Do market research and find out what’s their biggest gap that can be bridged if your solution was to be offered to their customers.
2. Knowledge gap - you need to be able to educate these fellow service providers on the potential outcome of implementing your mechanism
3. Case study - you need to have a case study proving that you can really be a game-changer in their business.

MESSAGE & EMAIL FRAMEWORK

{custom first line}

I manage {company - specializes in helping niche}  - we partner with [target prospect] similar to yourself to [bridge the biggest gap] using [knowledge gap/mechanism gap] - ensuring that [counterintuitive problem]

For example - we recently helped [ case study that shows how a similar prospect achieved the desired outcome] + [emotional benefit]

I would love to discuss setting this up for [company] and help you achieve [hidden desired outcome]. Mind if I send over a few times over to schedule a call this week?

Name

Signature - Link to website

SCALING YOUR OUTREACH CAMPAIGN:

Once you’ve signed 3 or more strategic partnerships and created a proven messaging that consistently gets you responses, then you can easily create a Video Sales Letter which has the sole purpose of:

• Positioning you as an authority in your niche/ service you deliver
• Creating the right belief that someone needs to have in order to desire the strategic partnerships that you want to create with them
• Showing them the cost of not having it in place
• Showing them the potential of what such a partnership could bring to his/her business
• CTA for a meeting.

THE TRUTH IS THAT AS LONG AS YOU CAN IDENTIFY A JOB TITLE OF SOMEONE WHO IS WORKING WITH A CUSTOMER WHO CAN BENEFIT FROM THE SOLUTION THAT YOU OFFER/ FROM THE PROBLEMS THAT YOU SOLVE - YOU WIN!

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