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Niches used in this training: Recruitment agencies & E-commerce
This process will be mostly focused on finding audiences that can be found on the Facebook platform:
- Keyword FB Group search: This is pretty straightforward, just pick a keyword that would appear in a facebook group name and make a fb search using the Group filter.
- Free Fb Groups of tools or resources that your niche uses ( I.e: Clickfunnels, lemlist, Shopify, Klaviyo, etc): Your market is most likely using specific softwares to get better results, so find facebook groups that are specifically for people using such softwares.
- Google Search: Simply look up the top 10 or 20 Facebook Groups for your market.
- Youtube - influencers: Make a youtube search that someone in your market would make while trying to learn a specific solution to a specific problem.
How to know if a group is more qualified than another:
- Paid or Free: Paid groups from paid programs will beat free groups every time. If you have a budget and some cashflow, please invest in paid programs that your niche is buying.
- Number of posts daily: You want to make sure that you’re joining a group that has at least one post per day or more.
If there is no activity in the group, there won’t be any activity when you make posts within the group either.
- Size of the group: 1k members or more is a good size for a group! Once the group has more than 60k or more, it means that it has already been infiltrated by way too many marketers looking to sell stuff.
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