Here are the templates for 6 main sequences you’ll want to setup for your brand.

These are templated out for general purpose. Please add your own tone, style, personality to the copywriting, this will help match your brand better

Do not copy 1 for 1.

These need to be adapted to your voice, tone, product or program to be effective.

Templates

Welcome Sequence (after freebie or newsletter signup)

What it is:

This is a post webinar sequence to help convert anyone who didn’t buy on the live webinar, to purchase after the webinar.

How to use these:

These are templated out for general purpose. Please add your own tone, style, personality to the copywriting, this will help match your brand better

Onboarding Sequence (post sale)

What it is:

This is a post sale onboarding sequence. If someone buys a product, ebook, program, you want to make sure they feel good about the sale and reassume them that they made the right choice. You do that with this sequence.

This differs from the welcome sequence in the fact that they already bought your program and there’s no need to upsell them into it. Now it’s about getting them using your program.

We’ll use a 3 email onboarding sequence to accomplish this.

How to use these:

These are templated out for general purpose. Please add your own tone, style, personality to the copywriting, this will help match your brand better

Low Ticket Sales

What it is:

The launch sequence works well for any product that’s in the impulse buy range, under $100. This will be a short 3 email sequence and you can run this after the welcome sequence (but make sure to briefly mention this program in email 3 of the welcome sequence

How to use these:

These are templated out for general purpose. Please add your own tone, style, personality to the copywriting, this will help match your brand better

Launch Mid to High ticket

What it is:

The launch sequence works well for any program or digital product launch that requires more investment than an impulse product. Anything from $150 and up, but optimally above $300.

How to use these:

These are templated out for general purpose. Please add your own tone, style, personality to the copywriting, this will help match your brand better

Ratings Review Flywheel

What it is:

This is a post webinar sequence to help convert anyone who didn’t buy on the live webinar, to purchase after the webinar.

How to use these: →

These are templated out for general purpose. Please add your own tone, style, personality to the copywriting, this will help match your brand better

Webinar → Sales Pitch Sequence

What it is:

This is a post webinar sequence to help convert anyone who didn’t buy on the live webinar, to purchase after the webinar.

How to use these:

These are templated out for general purpose. Please add your own tone, style, personality to the copywriting, this will help match your brand better

Anything in [brackets] should be replaced for your specific situation

AI Accelerator

If you want to use AI to write these emails for you, i put together a prompt that will do just that. You will still need to train the ai a bit to get it just right. But you can copy any of the email templates outlined above directly into chatGPT and it will get you 75% of the way there. →

Now, let’s get AI to write our emails for us, you can use this prompt;

• Feed it background and context
• describe your writing style, tone, delivery
• give it a length to aim for
• feed it 3 examples you want to emulate
• give it the exact task you want it to do

How to use:

1. Hover in the top right corner of the box below and Click copy

2. Click on one of the AI program buttons below 👇

I need help writng an email about [XYZ topic] in the [XYZ niche]

My business is about [XYZ]

The email should be actionable and to the point with an upbeat, informative, yet business casual tone

Keep the reading level to around a 5th grade reading level

The length should be as short as possible with minimal fluff. 

Here are 3 examples that I like for you to reference:

Example 1: 
[paste in example 1]

Example 2: 
[paste in example 2]

Example 3: 
[paste in example 3]

Write an email using the above as a guide about [XYZ topic]