Profile Funnel Building:
Building your personal social media profiles:
- Your profile(s) function like a landing page/sales page. Most of the content that is on your website can be added to both your personal profile on social media and website.
- Prospects who will receive a cold message or even a paid advertisement will immediately jump to your social profile to validate that what you are claiming is true.
- Your headline on your social profiles, similar to your website headline, needs to call out the audience and the specific problem you are solving.
- Your background image needs to be aesthetically pleasing and should stand out from the other profiles in your niche!
- Your main profile picture should also be a clear picture of you, you don’t want to use a profile picture where we can’t really see you.
- Your description should be a mini sales letter, it calls out the audience, the problem you are solving, introduces your solution, displays credibility, social proof, case studies, and presents a call to action (mostly for LinkedIn)
- If you have a media section, add youtube videos, native videos, etc.
- If you’re using LinkedIn, try to get as many recommendations as you can. These act exactly like testimonials.
Examples of my profiles:
Instagram: https://www.instagram.com/sergegatari/
Facebook: https://www.facebook.com/gaserge/
Linkedin: https://www.linkedin.com/in/sergegatari/
DON’T START PROSPECTING FROM A PROFILE THAT DOESN’T HAVE THE FOLLOWING:
- Clean profile picture
- A banner that describes the transformation that you offer, the audience, the mechanism.
- A Headline
- 3-6 pieces of content ( video format, written content, images, etc)
- If you’re using Instagram, buy followers.
- If you’re using Facebook, I recommend using a profile that already have friends
- If you’re using Linkedin, focus on growing your network daily.