Content Ideas

👋 Connection & Story Time:

1. How you got started in your career or biz
2. How you got started on TikTok
3. Your morning routine
4. Your process for... [insert something you’re known for doing or that you do well] (Eg.

planning the month’s TikTok content)

5. Something that most people don’t know about you
6. The most embarrassing thing that’s ever happened to you
7. Tell a story with a hilarious or unexpected ending
8. Talk about a funny situation that happened to you
9. The dumbest thing you’ve ever done - and what you learned from it
10. Talk about a recent mistake you made and how you learned from it (or don’t want other

people to make the same mistake)

11. The job you dreamed about having as a kid (and the job you have now)
12. Something that happened to change your view of a person or situation
13. A time you were really righteous about something and then got served humble pie...
14. A time your realized you were dead wrong
15. Talk about something you believed as a kid and when/how you came to realize that it

wasn’t true (Santa, how babies are made)

16. Something special you used to do with your siblings or family
17. A day in the life (of...)
18. “You asked” (Answer something your audience asked you)
19. Common myths about what you do
20. Top 3 hilarious things people think you do as a [insert your job title]
21. A hilarious trick you used to play on your sibling
22. A time when you thought you could outsmart your parents and it backfired
23. A time when you realized you’d turned into your parents
24. A time when you realized your kids are doing what you did when you were a kid
25. A story from when you were traveling (taxi, plane ride, meeting people)
26. Talk about the big result when you finally decided to do something you’d been putting off
27. Talk about the lack of desired result you got when you finally decided to do something

people had been telling you to do for a long time

28. A time when someone did something really amazing or nice for you
29. When you did something nice not expecting anything in return, and something great

happened

30. Talk about a struggle you overcame in your business or life
31. Make an “introduction video” and tell people a bit about yourself (and how you got

started on whatever you talk about in your videos.)

32. Make an “introduction video” and tell people a bit about yourself and what they will get

from following you (latest trends, tips, inspiration etc.)

🦋 Transformation videos: (use music, filers, scene or clothing changes or different camera angles to highlight the transformation)

33. Outfit change (eg. night to day
34. Being in public vs. alone
35. A situation that makes you completely change how you behave (speaking to your boss

vs. your partner)

36. A situation that makes you complain about someone behind someone’s back vs. being

polite/what you say to their face

37. A situation that should make you happy but has the opposite effect (being excited about

Christmas dinner, until you find out your hosting)

38. A situation where you put on a smiling face to the world, but inside you’re upset/freaking

out

39. How you speak around your friends vs. your parents
40. The moment when you realize something crazy or unnerving (Eg. my previous students

will be watching my TikToks)

41. How you talk to your partner when you’re frustrated vs. when you want something
42. Before work vs. after work
43. Before going out for the night vs. when you come home
44. Before/when you put something you know you need to do off vs. after when you have to

face the consequences

45. Zoom meeting camera on vs. off
46. Newbies vs. pros
47. When you’re having a great time with someone until you say something triggering to

them and see their mood completely change

48. When you’re having a great time until you realize something that completely dampens

your mood

49. When you’re having a great time until something happens to change it

57. Something that everyone is frustrated about because it used to work but doesn’t anymore (Song eg. Bad Blood Taylor Swift - choose a popular song or sound that matches)
58. Something that everyone is afraid of (when you partner goes away for the weekend and you’re immediately convinced this is the weekend someone will break into house)
59. Something everyone is afraid of that they shouldn’t be (the dark - under the bed)
60. Something that everyone thinks way too much about that they shouldn’t
61. Something random that you wonder about the answer to from time to time (Eg. Where

did the universe come from?)

62. A situation where you lose your attention and your mind starts wandering and you have

random thoughts (Eg. How close could the Earth get to the sun before it fried?) - (during

the drive home from work

63. A common or relatable problem on TikTok (when you see everyone blowing up on TikTok

so you join, and your videos get 134 views)

64. A common or relatable problem with parents
65. A common or relatable problem with technology
66. A common or relatable problem with you fav food or snack (wanting to eat tacos but not

wanting to deal with the mess in your beard)

67. A common or relatable problem about eating
68. A common or relatable problem about driving
69. A common or relatable problem about siblings
70. A common or relatable problem about friends
71. Something common or relatable that you miss about your childhood
72. A common or relatable experience from your childhood (how hard it was to get a straw

into a juice box, and then it bent and was useless)

73. Something you do that you know you shouldn’t (check your newest TikTok video views

every 5 mins after posting)

74. Something common or relatable you know you should do less of (eg. watch TikTok)
75. Something you worry about that’s not a big deal (closing the closet doors to sleep)
76. A situation you catastrophize that’s really not a big deal (124 views on your latest TikTok)
77. Something you finally figured out how to do, way too late (when everyone else probably

knew this already)

78. A weird but relatable habit you have that doesn’t make sense (eating in order of least fav

to most fav foods so you can enjoy the best taste last)

79. A situation where you know what you should do, but laziness gets the best of you and you choose to do something unproductive (Eg. feeling overwhelmed by work, so you watch another episode on Netflix)
80. A common situation where you got a negative result because of lack of planning
81. A relatable situation where you’re jealous of someone or something, and you’re torn

because you don’t want to be (Eg. happy your best friend is blowing up on TikTok, but a

bit jealous because you still have only 129 followers)

82. Something silly/small you do (and probably everyone else) that you wonder if it makes

you a bad person (purposely leaving 4 squares of toilet paper so you don’t have to get a

new roll)

83. Something you did that you knew probably was not a good choice (people warned you

against it), but it actually turned out well for you (Eg. Parents: “You need to go to

college”, *Me becoming a highly paid influencer)

84. Something really small someone did or said that annoyed you, and you spend way too

much time analyzing it or holding a grudge (“Oh, that was great considering it was your

first video!”)

85. Something you did that you didn’t think was a big deal at the time, but now you’re

dealing with the consequences (not soaking your frying pan immediately after cooking

eggs)

86. Something you thought was good at first, that you eventually figured out was bad (Eg. an

insult that you took as a compliment)

87. Something your partner does that lets you know exactly what they’re thinking without

having to say anything (Eg. When you ask how he likes your outfit and he pauses before

saying “it’s nice”)

88. Start by telling people you’re going to show them how to do something the “easy way”,

(or teach a hack) but instead make the hack really just a lazy shortcut that’s not great (Eg. Here’s how to save hours putting away your laundry - *you dumping it into your drawer)

89. Create a funny and typical conversation between two characters played by you (use two camera shots/angles)
90. Show yourself listening to typical advice you get (for your industry or something you’re trying to do like grow on TikTok) and cut to another clip where you show your internal reaction of frustration to the advice
91. Show yourself attentively taking notes as you listen to advice for something you’re trying to achieve. Have the advice get more complex or crazy and show yourself slowly putting down your pen
92. Show yourself attentively taking notes as you listen to advice for something you’re trying to achieve. Show the failed result or 1st attempt.
93. Show yourself attentively taking notes as you listen to advice for something you’re trying to achieve. Then show yourself taking the advice literally for a hilarious result.
94. Do a popular trend but have a surprise or twist ending
95. Make a video of yourself trying to do a trend, and failing at it (you can even ask “Am I the

only one?!)

✏️ Education, Tutorial or Sharing Information - Explain:

96. 3 ways to... (do something) 97. My fav 3 tools for... 98. Top tips for... 99. Best hacks for...

100. How I [insert outcome] with [insert tool]
101. How I [insert outcome] in [insert timeframe]
102. How I finally [insert outcome}
103. Share something your [insert industry, a person type or platform] “doesn’t want you

to know”

104. Share news about your topic or industry
105. Share the latest trend in your industry or for your topic
106. 3 easy ways to...
107. The best way to...
108. How to do [insert activity or task] the easy way
109. Stop wasting time and do [insert activity or task] the easy way
110. 3 tips to quickly [insert desired goal]
111. Teach a lifestyle hack
112. Teach a timesaving hack (relate it to your channel or niche)
113. Teach an effort saving hack
114. Share something that seems difficult but show how it’s actually simple
115. Share how things have changed in your niche/are or industry (“Things have changed

with/on/since [insert platform type, or time period]. Here’s what you need to know”) 116. The latest update for/on [a program, platform or situation] is BIG. Here’s what you

need to know

117. Teach people how to use a tool
118. Teach people how to use a feature of a tool or platform
119. Here’s what you need to know about [popular topic, tool or situation]
120. 3 Things you need to know about [popular topic, tool or situation] in [insert date/time]
121. What [insert platform, person or person type] on/for [platform type, tool situation]
122. What you need to do to [insert common desire, eg. stop receiving notifications from

TikTok] 123. Why [insert activity] is so difficult and how to fix it/make it easy (eg. why growing is so

difficult, and how to make it easier) 124. Here’s how the best [insert person type] get [insert desired result] (Eg. Here’s how

the best TikTokers go viral) 125. Here’s the truth about [insert tool, situation or person type] and how you can [insert

desired result]

126. How to [insert what you’re teaching] the easy way

128. Do a true or false video for your viewers to guess the answer (make 3 statements and show after each whether it’s true or false)

129. Show how to multitask like a boss in a common situation
130. How to save time doing something extremely common (eg. brushing teeth, folding

clothes) 131. Talk about a situation or thing that everyone struggles with or finds annoying and

teach a better way to do it (opening a can, cutting cheese)

132. Teach a tech shortcut for a common problem
133. Teach a tech hack for a common activity (eg. command/control “T” to open last

closed tab on internet browser)

134. Teach an phone shortcut or hack
135. Teach people how to use that latest feature on [insert tool type, platform or device]
136. The most common mistake people make on/with [insert tool type, platform or device]

and how to fix it

137. 3 common mistakes people make on/with [insert tool type, platform or device]
138. 2 common mistakes people make on/with [insert tool type, platform or device] and

how to fix them

139. Why you should start [insert activity] today (explain why - and how)
140. Talk about the biggest myths in your industry, area, or for a topic or tool type
141. Talk about a major mistake people make (in your area or for your topic) and how to

avoid it

142. Talk about a common problem and how to solve it
143. Make a “for dummies” video and break down a difficult concept so it’s easy to

understand

144. Share a quote you love and
145. Give a motivational pep talk about something people are struggling with today
146. Give a motivational pep talk about something people are struggling with in your

industry or niche

147. Give a motivational pep talk about something your clients are struggling with
148. Tell people 3 reasons why they should keep going after their dreams
149. Talk about a time you wanted to give up or your goal or dream and you kept going
150. Share a success story from a client or someone who followed your advice
151. Share another content creator’s video and point out what you liked
152. Talk about a major transformation you experienced
153. Talk about someone inspirational, why you admire them and what they taught you
154. Share something beautiful your partner did for you
155. Share how you’ve changed how you see or feel about yourself for the better
156. Talk about a common situation where people feel like they’re not good enough, and

tell them why they are good enough 157. Tell a story where you saw or heard something that gave you the confidence to finally

do something you wanted to do

🎖 Team Up & Borrow Social Proof:

158. Do a stitch or duet reaction video of a popular video
159. Do stitch or duet endorsement (how/why you agree) of another popular video
160. Do a stitch or duet with someone successful whose advice you followed with good

results

161. Find one of your best fans, and do a duet of one of your fav videos
162. Duet yourself doing a dance with a popular creator/viral video
163. Do a reaction in stich form of a popular video that shares advice
164. Do stitch or duet of a popular video where you react as overwhelmed to the advice

they shared 165. Do a stitch or duet or a viral video where you explain in more detail what’s going on

(or give your interpretation) 166. Do a stitch or duet or a viral video where you disagree to the advice given by a

popular creator 167. Do a duet of yourself trying to copy the dance or action of the other person in the

video but giving up because it’s too hard (so you just admire them) 168. Do a duet with a viral video (where the viral video is full screen in the background)

and you react physically to the actions of the person in the video 169. Do stitch or duet with someone who inspires you, and talk about why you admire

them or what they taught you

170. Share something you learned from another creator
171. Share news about another popular creator in your content area
172. Do a duet of with another popular content creator and show how they inspired you or

how you’re going to follow their advice 173. Share your fav content creators that you follow

174. Show yourself eating and stop with your fork/food mid-way and use text to show a random thought or epic realization

175. Set up your camera on the other side of a door and peek out the door checking for something relatable (checking if your partner has gone to bed yet so you can eat the rest of the ice cream)

176. Use the hand swipe transition for a before and after transformation
177. Use the foot kick/swipe feature for a transformation (like an outfit change, or mood

change) 178. Use a camera angle change to show two different lines or thought you have (I should

really start the dishes now, but Better Call Saul ended on such a good cliffhanger...) 179. Use a camera angle change to show the good and bad thoughts you’re having about

doing something 180. Film yourself eating and use text to show something random and relatable you’re

181. Use the slow zoom in effect to show a realization you’re coming to or something you remembered

182. Use the slow zoom in effect (optional smile) to show something bad you’re thinking about doing

183. Use the slow zoom in effect with a smile to show something you’re thinking about but won’t say out loud in response to something someone said

184. Use the greenscreen effect to show something you want to talk about
185. Use the greenscreen effect to show a before and after photo you want to explain
186. Use the duet effect to show a another TikTok video or idea you want to talk about
187. Use the duet effect to react to another creators video
188. Use the duet effect to dance on screen with another creator
189. Use the text to audio effect to speak your text and set the scene for your video
190. Use a filter change to show a change in mood or line of thinking
191. Use a sticker to encourage people to follow you
192. Use a very short clip in the middle of your video to show your internal reaction to the

situation

193. Walk with your phone as you’re talking or teaching on video
194. Use the zoom out effect (starting close in on your face) to gradually show abad

situation that you’ve gotten yourself into

195. Use the trio effect to dance or move with 3 of you moving together
196. Use the double split screen effect to show how you would behave in 2 different

situations 197. Use the tear effect to show yourself crying over something (you can be dramatic!)

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