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Break Even ROAS + Lifetime Value Calculator

Use this sheet to work out your clients break even ROAS & LTV. This is the minimum ROAS you will need to achieve for the client to be profitable and also the total amount your clients customers will spend over their lifetime.

Break Even ROAS

Profit Margin

Name
Tags
Percentage
80

Break Even ROAS %

Name
Tags
Amount
Infinity

LTV (Life-Time-Value)

Average Order Value (AOV)

Name
Tags
Amount ($)
200

Average Orders Per Month

Name
Tags
Amount
3

Customer Retention (In Months)

Name
Tags
Amount
10

LTV

Name
Tags
Amount ($)
0
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