There are 2 options for creating UGCs for clients:
- Finding content creators directly and building your own network
- Using a 3rd party content creation provider
The process for creating content using 3rd party UGC providers:
Step 1: Choose a provider:
- https://gotrendzi.com/ ($60 per raw video / $100 per edited video and $20-40 processing fee). This drops a bit if you order videos in bulk.
Trendzi:
Insense.pro
Step 2: Compile a creative brief
Trendzi:
You can either complete their form, including product benefits, must mention, must not mention and desired CTA and they will take care of content strategy OR you can make a detailed creative brief including the video idea, script and references.
Example of brief for Trendzi:
Insense:
You’ll need to compile a creative brief. The best way to get content ideas is to do research in the TikTok app using relevant hashtags, competitors and sort by most liked in the last 7/30 days. Every video needs a strong hook and potentially a TikTok trend. Here is a guide on what makes a winning TikTok creative: https://tiktokmasterclass.onepager.app/tiktok-ad-creatives-masterclass-324035262009049684
How to make a creative brief:
- Titles - “{Target market} TikTok Content Creator Partnership”
- Video Details (platform, how many video you’re looking for):
- Info about the product (you can copy this from the brands About Us page):
- Brief description (video details, 1 sentence about the brand and the denials about every video):
- Technical requirements:
