LACK OF ENGAGEMENT & CONVERSIONS - BOLTIX SOLAR
Current situation: Been building your audience for 4 weeks+ but there is a lack of engagement on your posts and you have yet to close a deal from the effort.
Desired situation: Increase engagement & conversations that lead to sales calls for you to make an ROI on your efforts.
Analyzing what you’ve been doing so far:
- Posted close to 10 pieces of content in the past 4-5 weeks.
- Been building your friend list ( #?)
- Been building your Facebook group
- Been offering free calls
What you need to do now to fix your current problems and improve everything:
- Content frequency: In the past 10 days, I’ve posted as much as you’ve posted in the past 6 weeks.
You need to increase your output of content to a minimum of 3 good pieces of content per week.
Ideas of content to post:
- Messenger convo framework: Actually focus on building relationships, understand their current situation and desired situation. Avoid just simply sending a calendar link and expecting people to get on a call to buy.
Video covering this:
- Traffic: I can’t see the number of followers that you currently have, but every day, you should be adding a minimum of 30-40 people per day to your network. If this isn’t getting done, then nothing will work.
- A solution to having a hard time finding actual solar company owners is to not focus on them instead focus on the sales reps, connect with them, build a relationship with them, establish if they’d be interested in referring you to the owner!
- When driving traffic to your Facebook group, make a piece of content that will only be shared in the group and then add the link to your Facebook to lead them to it.
- You can find someone who is using Facebook to build a brand for his business that is targeting Solar companies and just steal all his audience.
- Drive traffic from other platforms ( LinkedIn, Instagram) to your group.
IMPORTANT: All these three things need to be done at the same time, you can’t neglect any component, if you do, then you’ll have a hard time growing and wonder how this isn’t working for you
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