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Email & Lemlist Campaign Setup - SOP

Email & Lemlist Campaign Setup - SOP

Domain Setup:

  • Buy new domain from G Suite
  • First setup SPF Record
  • Login to Google Domain
  • Go to DNS Section
  • Scroll down to Google Workspace: MXREcords, DKIM Signing and SPF Validation
  • Click on it and setup following:
  • Name: @
  • Type: SPF
  • TTL: 1hr
  • Data: “v=spf1 include:_spf.google.com~all”
  • Next set up, Google Domain Key

In Separate Tab:

  • Sign into Google Admin Account
  • In search bar, type ‘DKIM’
  • Click on DKIM Authentication in recommendation
  • Copy unique code under name

Come back to SPF Tab

  • Name: google._domainkey
  • Type: TXT
  • TTL: 1HR
  • In Record Value: Post unique code from Google Admin Account
  • Save & Refresh

Next up DMARC

Same page as SPF

  • Name: _dmarc
  • Type: TXT
  • TTL: 5m
  • Data: ‘v=DMARC1; p=none; rua=mailto:name@emailending’

Next up Custom Domain Tracking

  • Name: track
  • Type: CNAME
  • TTL: 3H type in (10800)
  • Data: custom.lemlist.com

After this, check to see if everything is good.

Go to: Google Admin Toolbox and put in domain

Lemlist Setup:

  • Go to www.lemlist.com
  • Go to settings
  • Billing section: Add Address and payment
  • Silver Package

Validating Custom Tracking

  • Go to User
  • Scroll down to Tracking Custom Domain
  • Just put in: your domain address (May take 24h - 48h)

Setting up Lemwarm

  • Click on Lemwarm
  • Number of Warm Up Emails Per Day: 20
  • Ramp Up Per Day: 1

How To Load Emails & Scripts

  • Click on New Campaign
  • Type in ‘Name’
  • Upload a CSV (Make sure of format)
  • Set Variables with the list
  • For compliments, click Icebreakers
  • Click ‘Next’
  • Sequence start with blank
  • Add ‘Subject’ and be sure to click Custom Variable
  • Copy script and replace the bolds to custom variables given

(Example: (First name) changes to ((firstname)))

  • For multiple steps, click Step 2 and check business days
  • Always check Preview and troubleshoot variables and send to yourself
  • Check ‘Spamassasin’ for Spam letters (Keep under 3)
  • Save and select Timezone for email sending time and time for lead 7-10 minutes depending on the number of emails.
  • Select which email address to send emails
  • Always TICK - Reply to Email Box
  • Click ‘Create Campaign’
  • Click ‘Review All’ and you’re done.

Revisiting Campaign Stats:

  • This is done on a per project basis.
  • If Open Rate falls 25%, stop the campaign and warm up Domain.

Setup For GoDaddy & Name Cheap

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