Email Testing

Watch the call recording by clicking here.

Things To Test:

1. Industry/Sub Niche
2. Subject line
3. Copy length
4. Source | D7L | Groupon | Paying for Google | Yelp | Local coupons | Craigslist
5. CTA | Video Audit | Straight to the call | Free trial
6. Customization | yes or no

Other things to test:

• Service

Benchmarks:

Open 60-80%

Response 10%-30%

Booked meeting rate 1%-5%

What metric matters the most?

Booked meetings

What is a fair sample size for testing?

50-75 per test

In what order should I test - it varies, but in general the flow below makes sense:

• When starting campaigns before testing subject, I just defer to “(Name), quick question”

Test 1:Industry/Sub niche & subject

Industry/Sub niche 1: 50 emails | 2 generic subjects, 25 each

Industry/Sub niche 2: 50 emails | 2 generic subjects, 25 each

Industry/Sub niche 3: 50 emails | 2 generic subjects, 25 each

Industry/Sub niche 4: 50 emails | 2 generic subjects, 25 each

Choose winning industry/sub niche, if no clear winner, test between the best two, or start over

Test 2: Copy length

• Use only winning subject line for this

Short copy: 50 emails

Long copy: 50 emails

Choose winning copy, if no clear winner keep doing 50/50 until there is one

Test 3: Subject

Subject 1: 25 emails

Subject 2: 25 emails

Subject 3: 25 emails

Subject 4: 25 emails

Test 4: Lead source *Note, this test should go on outside of your existing campaign, as lead sources will have their own subject lines quite often

Lead source 1: 25 emails

Lead source 2: 25 emails

Lead source 3: 25 emails

Lead source 4: 25 emails

Test 5: CTA

• Note, this test can be with your original campaign and your lead source campaign

CTA 1: 50 emails

CTA 2: 50 emails

Choose winning CTA, if no clear winner keep doing 50/50 until there is one

Test 6: Customization

• Note, for e-commerce and some other industries I would always customize*

Generic customization: 25 emails

Niche customization: 25 emails

Full customization: 25 emails

Choose winner, if no clear winner test once more, if still no clear winner do whatever is easiest

Example roadmap “I want to have a lead gen agency, but don’t know what niche”

Test 1: Industry

• Leverage industries you have case studies in if possible

1. Car Washing (25)
2. Pressure washing (25)
3. Therapists (25)
4. Tutors (25)

Test 2: Copy length

1. Short copy (50)
2. Long copy (50)

Test 3: Subject

1. (Name), quick question (25)
2. Question about (Company) (25)
3. EMOJI EMOJI (25)
4. Idea for (Name) (25)

Test 4: Lead Source

1. Groupon (25)
2. D7L (25)
3. Yelp promoted (25)
4. Google promoted (25)

Ecom example:

1. Podcast
2. Amazon
3. Top 10 list
4. Crowdfunding site (Kickstarter)

Test 5: CTA

1. Video audit (50)
2. Phone call (50)

Test 6: Customization

1. Uncustomized (25)
2. Niche customized (25)
3. Customized (25)