Social Proof Building - Watch this Video:
Why is social proof so important?
Social proof is the result of a deeply rooted psychological bias that every human has, it implies trust in other people.
The belief that comes with this bias is that The majority knows better and that if you want to make the best decision, you need to look at the decisions other people have made.
This means that we can use this bias to our advantage by sharing so many case studies, results, testimonials from current clients to create a force that pushes every potential client who is on the fence to convert!
Look at the biggest players in the online space, they literally have hundreds ugly looking testimonials or customer interview calls on their website or social media.
The reason they do this is because the action of looking at this content warms you up at the subconscious level without you even having a choice about it.
Have you ever bought a course and ended up finding out that the program you bought wasnât that good and ask yourself how you couldâve spent thousands of dollars without doing your homework and doing more research about the course?
I recently bought an $8,600 program and when I got access to the program, I already knew most of everything in the program.
HOW DO YOU ADD SOCIAL PROOF?
- The best asset you have to create the most social proof is sharing your clientâs results/transformation.
This will do a lot of heavy lifting and I recommend that if you have amazing results for your clients that you spread them everywhere and every single day!
- Sharing your lifestyle/work ethic. This is important because people will be looking for congruency between the claim you make and the way you go about living your life.
If youâre claiming to scale companies to 8 figures but only post one story of you working once a month, then it probably will be hard for people to trust you in scaling their business to 8 figures.
- Your own results, your own business evolution. If youâre generating great revenue then please start sharing it.
This will make people believe that you are the real deal, youâre not just all talk and this actually attracts the right people who are also succeeding.
- Content. If you donât have multiple pieces of content that people can go through as soon as they land on your page then it will be hard for them to consider you as an authority in your niche.
DISTRIBUTION:
You should be posting your social proof on your Facebook/Instagram stories as frequently as possible but you should also post it on your actual page!