Facebook

Step 1: Get your hand on an audience

Why should you build an audience?

• Because people don’t convert out of thin air, in order for someone to convert and become an inbound lead, you need to capture their attention, you can’t capture attention - if you don’t have an audience.

❓: How do you find an audience?

1. Ecommerce: streetwear niche

• Search for a topic your ideal clients are looking for: how to build a streetwear brand
• Pick an influencer who has an audience
• Leverage their audience regardless if you have to pay to play ( access it). In this scenario, this influencer has both paid and free audiences

2. Real estate agents:

• Search for a topic your ideal clients are looking for: how to make mills as a realtor
• Pick an influencer who has an audience
• Leverage their audience regardless if you have to pay to play ( access it).

❓: How do you convert this new audience?

1. CONTENT THAT REMOVES THEIR BIGGEST OBSTACLES

• Make two steps posts ( in groups or on your feed)

• Build the asset following a video sales letter structure
• Share it with every lead who engages with your post

2. MESSENGER CONVERSATIONAL SCRIPT

• Create social context/familiarity
• qualify the prospect
• Find inefficiencies in their current systems
• Offer new knowledge about a different system/process used to remove their current inefficiency
• Offer a 15 min call to walk them through how you normally go about implementing it for your clients.

This is a simplified breakdown of our Facebook Prospecting Workflow:

Lost Art of Outbound Prospecting