Watch the video on this lesson:

Before state:

In what state was the customer in as well as his business before they started working with you. (emotional, revenue-wise, systems wise, etc) This brand was mostly relying on facebook ads/ig to generate most of their results and they were starting to get worried about depending solely on one acquisition channel therefore they gave a chance to launch tiktok as a platform and we generated x amount.

• Story format

After state:

In what state was the customer in after going through your product/service? How do they feel, how much revenue are they bringing in every month, what system(s) brought the most impact on their business?

Timeline:

How long did it take for them to achieve this after state.

Quote from the customer:

You need a quote from the customer around their experience with your product/service.

Testimonial:

Link to a testimonial video.