Here are the templates for 6 main sequences you’ll want to setup for your brand.
These are templated out for general purpose. Please add your own tone, style, personality to the copywriting, this will help match your brand better
Do not copy 1 for 1.
These need to be adapted to your voice, tone, product or program to be effective.
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Templates
Welcome Sequence (after freebie or newsletter signup)
What it is:
This is a post webinar sequence to help convert anyone who didn’t buy on the live webinar, to purchase after the webinar.
How to use these:
These are templated out for general purpose. Please add your own tone, style, personality to the copywriting, this will help match your brand better
Welcome Email #1: Must open → Get the reply (or at least the click)
Welcome Email #2: The Secret no one talks about → tease the next email
Welcome Email #3: Reminder email → tease program / what’s next
Onboarding Sequence (post sale)
What it is:
This is a post sale onboarding sequence. If someone buys a product, ebook, program, you want to make sure they feel good about the sale and reassume them that they made the right choice. You do that with this sequence.
This differs from the welcome sequence in the fact that they already bought your program and there’s no need to upsell them into it. Now it’s about getting them using your program.
We’ll use a 3 email onboarding sequence to accomplish this.
How to use these:
These are templated out for general purpose. Please add your own tone, style, personality to the copywriting, this will help match your brand better
Email 1: Welcome to the program
Email 2: Direct value, onboard #2
Email 3: Final onboarding #3
Low Ticket Sales
What it is:
The launch sequence works well for any product that’s in the impulse buy range, under $100. This will be a short 3 email sequence and you can run this after the welcome sequence (but make sure to briefly mention this program in email 3 of the welcome sequence
How to use these:
These are templated out for general purpose. Please add your own tone, style, personality to the copywriting, this will help match your brand better
Intro exciting new offer
Results, Proof, and Valuable nugget
Last time I’ll mention XYZ product
Launch Mid to High ticket
What it is:
The launch sequence works well for any program or digital product launch that requires more investment than an impulse product. Anything from $150 and up, but optimally above $300.
How to use these:
These are templated out for general purpose. Please add your own tone, style, personality to the copywriting, this will help match your brand better
The transformation
Financial outcome
Paint the picture
Price Anchoring
Challenges and benefits
Objection handling
Success Stories - Mini case study
Last chance email
Post deadline
Ratings Review Flywheel
What it is:
This is a post webinar sequence to help convert anyone who didn’t buy on the live webinar, to purchase after the webinar.
How to use these: →
These are templated out for general purpose. Please add your own tone, style, personality to the copywriting, this will help match your brand better
Recent Wins (paid product)
Feedback matters (paid product)
Direct Approach (Freebies)
Webinar → Sales Pitch Sequence
What it is:
This is a post webinar sequence to help convert anyone who didn’t buy on the live webinar, to purchase after the webinar.
How to use these:
These are templated out for general purpose. Please add your own tone, style, personality to the copywriting, this will help match your brand better
Anything in [brackets] should be replaced for your specific situation
Email 1: Webinar / Confirm Your Spot
Email 2: We’re live in 30 minutes!
Email 3: Sharing a little about your world & your program
Email 4: Rags to Riches / How you got here
Email 5: Inside scoop / secret information
Email 6: Price Anchoring
Email 7: Times running out
Email 8: Last Chance
Email 9: Downsell**
AI Accelerator
If you want to use AI to write these emails for you, i put together a prompt that will do just that. You will still need to train the ai a bit to get it just right. But you can copy any of the email templates outlined above directly into chatGPT and it will get you 75% of the way there. →
Now, let’s get AI to write our emails for us, you can use this prompt;
- Feed it background and context
- describe your writing style, tone, delivery
- give it a length to aim for
- feed it 3 examples you want to emulate
- give it the exact task you want it to do
How to use:
- Hover in the top right corner of the box below and Click copy
- Click on one of the AI program buttons below 👇
If you would like our team to setup everything for you (Design your Stories, install and setup all the funnels, integrate it all) so you can get results in 48 hours — fill out the Typeform below and we’ll be in touch