The Goal of VSL is to change beliefs!
Video sales letter to make it rain:
Title:
“ How {{ Company}} went from {State 1} to {State 2} in {Time frame} using {Mechanism}”
( The more specific the headline - the better hehe)
- The one core concept they must believe to Buy your product/service:
- This is the thesis of the video sales letter.
Example:
In catholicism, the one thing that everyone needs to believe in order for everything to fall in place, is the BIBLE!
The goal is to break people’s limiting beliefs. ( The education part will be to break these limiting beliefs)
What are the 3-5 things your prospects must believe to be true such that they buy your product?
- Belief
- Belief
- Belief
1.START WITH WHO YOU ARE AND WHO YOU’VE HELPED. ( Drop bombs on bombs - for credibility)
- They don’t know you and they don’t trust you. Make sure they know what’s up asap.
2.WHO THIS IS FOR?
- Call out the audience and Relate to painful problems.
- Encourage Dreams - “ You want…”
- Acknowledge Desires
- Compliment Attributes
- Allay Fears
- Justify Failures
- Confirm Suspicions
- Throw Rocks at Enemies. ( Market forces)
3.BIG DOMINO THAT MUST FALL - THE ONE THING THAT PEOPLE NEED TO BELIEVE - CORE CONCEPT:
- Remove responsibility. Place on something they can’t control
- It’s not your fault. It’s because of…..
- The truth is…
- Introduce the Core concept ( The big Domino that must fall). The one thing they must believe such that they start working with you.
Ex: Prospecting needs to get done everyday. No one taught you the right channel to use to reach your prospect. The messages provided aren’t converting. Too broad. Etc
4.BACKGROUND ON YOURSELF
- Your story. Doesn’t need to be too long. #CREDIBILITY - why should they listen to you?
5.EDUCATION STEP 1. ( Belief Changer 1)
- Introduce education Step 1.
- Back it up with proof/ story
- Reiterate step.
- List common questions and answer them to cement the education step.
EDUCATION STEP 2.
Introduce education Step 2.
- Back it up with proof/ story
- Reiterate step.
- List common questions and answer them to cement education step.
EDUCATION STEP 3. ( Belief changer)
Introduce education Step 3.
- Back it up with proof/ story
- Reiterate step.
- List common questions and answer them to cement the education step.
Summary: provide summary of the steps.
TRANSITION INTO SELLING;
Option 1: HARD WAY.
Option 2: Work with me ;)
ADD CASE STUDIES/ TESTIMONIALS.
SHOWCASE THE TRANSFORMATION.
If you work with my team, you’ll be able to:
MAP OUT ALL THE BENEFITS OF WORKING WITH YOU:
- X
- X
- X
- X
- X
OFFER/ CALL TO ACTION:
- Sum up features (optional) and offer
- Include price ( optional)
- Include option to book a call
- Introduce scarcity ( Limited quantity, limited time)
WARNING ( what happens if they don’t do it now)
Give Bonus ( Optional)
- If you book a call right now, you will get an extra…
Another call to action!!
Q/A.
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