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What is a scaling season and what does it look like?

Scaling season is a season that is actually not about scaling, it’s a season in which you’re building!

During this season, you’re simply looking at different parts of your system ( business) and looking for bottlenecks/constraints, once you find these constraints, you’ll need to elevate the system constraints.

Your business will never outgrow its bottlenecks, which means that the biggest problem that business owners face isn’t an output issue, but more likely a throughput issue.

When you solve throughput issues - you automatically solve the output problem.

What parts of the system or subsystems that you’ll need to focus on in order to scale?

Your Audience

If you don’t have access to a large audience of people who can buy your product/service relatively fast, then you will always have a growth problem.

Access to a market is the number one problem that I’m always afraid to face, because if you can’t solve it, then you are F*. Literally.

So we will build a checklist or steps for you to follow in order to grow the number of prospects that you have access to.

People/Labour:

As much as everyone wants to focus on automation before they think of who to hire, it is important for you to realize that even those automation, decisions, actions, have to be set up or made by a PERSON.

If you’re looking to build a successful business, there is no getting around hiring people.

For you to scale, you’ll need to know how to think about hiring, how to hire people, and which roles to hire for!

Personalized videos

This process helps you convert people at a higher % than relying on evergreen videos but it definitely does become a bottleneck when you’re looking to scale the volume of videos sent/viewed.

We’re going to provide you with two solutions for this one, labor-based leverage and media-based leverage.

Follow-ups

Lack of systematizing and automating follow-ups is one of the main reasons prospects forget about you, forget about the fact that you have a solution that can change their business..

Nothing is as big of a threat as this since no matter how many leads you generate if they forget about you, your system will never work.

I won’t create a separate piece of content for this as it has already been covered but I’ll provide you with a checklist of things to keep in mind and to install in order to make it unreasonable for people to forget about you.

Sales

Once all the other constraints have been removed and the throughput has increased, sales will become your next bottleneck.

I’ll provide you with a checklist and a step of actions to follow in order to elevate the constraints.

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NEXT: → 1.2 - Growing Your Audience