PROFILE FUNNEL BUILDING

Profile Funnel Building:

Building your personal social media profiles:

• Your profile(s) function like a landing page/sales page. Most of the content that is on your website can be added to both your personal profile on social media and website.
• Prospects who will receive a cold message or even a paid advertisement will immediately jump to your social profile to validate that what you are claiming is true.
• Your headline on your social profiles, similar to your website headline, needs to call out the audience and the specific problem you are solving.
• Your background image needs to be aesthetically pleasing and should stand out from the other profiles in your niche!
• Your main profile picture should also be a clear picture of you, you don’t want to use a profile picture where we can’t really see you.
• Your description should be a mini sales letter, it calls out the audience, the problem you are solving, introduces your solution, displays credibility, social proof, case studies, and presents a call to action (mostly for LinkedIn)
• If you have a media section, add youtube videos, native videos, etc.
• If you’re using LinkedIn, try to get as many recommendations as you can. These act exactly like testimonials.

Examples of my profiles:

Instagram: https://www.instagram.com/sergegatari/

Facebook: https://www.facebook.com/gaserge/

Linkedin: https://www.linkedin.com/in/sergegatari/

DON’T START PROSPECTING FROM A PROFILE THAT DOESN’T HAVE THE FOLLOWING:

• Clean profile picture
• A banner that describes the transformation that you offer, the audience, the mechanism.
• A Headline
• 3-6 pieces of content ( video format, written content, images, etc)
• If you’re using Instagram, buy followers.
• If you’re using Facebook, I recommend using a profile that already have friends
• If you’re using Linkedin, focus on growing your network daily.