Content Marketing, Why Is It Important?:
As information becomes more and more readily available for everyone who has access to the internet, people have started to want to do more research before they make a purchase.
This means that the prospects that you’re trying to sell your product/services to or that you’re trying to get on a meeting will immediately want to learn more about you and your competition before they make a decision.
The purpose of the content that you create is to position yourself as the expert of the thing that you’re selling, to position yourself as THE ONLY X in the market that can help them get to where they want to get as efficiently as possible.
Examples of content that can achieve this goal are:
- Case studies.
- Testimonials.
- Documenting the process that you take to get your clients the desired outcome.
- Facebook/ Instagram Stories about daily wins.
- Your point of view ( of the market, a mistake that most x are making that is costing them)
Where and when to share this content?
- You should first share this content on the channels that you’re prospecting on..
So if you’re prospecting on Instagram, make sure you have a minimum of 5-6 short pieces of content on your feed!
If you’re prospecting on Facebook, make sure you have many pieces of content on your wall that a prospect can watch to warm up!
If you’re using Linkedin... the same.
- You should use these assets when sending cold messages!!
Well as you know, our main approach when we’re prospecting is to share valuable information in the form of a short loom video..so make sure you always do this!
This will help you remove the 97% of the market that doesn’t need or want what you’re selling, cause no one will watch the 5 minutes video and end up continuing a conversation with you unless they can benefit from your services.
- You should use these short pieces of content when sending follow-up emails!!
Most business owners are really busy so even when we send the first piece of content/loom video selling them on getting on a quick call, they’ll not respond immediately or even view the video.
What you want to do is prepare 2-4 pieces of content that will be attached to our follow-up emails!!
We want to make sure that every prospect realizes how effective and qualified you are to solve their problems before they even get on a call.
We want to make them feel bad for not getting a call with you!
IN OTHER WORDS, WE WANT THE CONTENT TO DO THE HEAVY LIFTING!!
Structure of the pieces of content:
- Every piece of content should have a call to action ( ie: if you have a similar problem and you’re looking to solve it, hit me up!)
- Every piece of content should be directed to one single person ( Thank YOU for watching this, I hope YOU liked it, if YOU have any questions, etc)
- Every piece of content should be structured like a story. ( In this quick video, I want to walk you through how This happened, why it happened, what lead me to figure out how to fix it, etc)
- In some of the content, you want to Polarize other service providers. We want the prospect to feel like there is only you who can solve their problem as good and as fast.
I believe that These pieces of content are the things that will separate you from 99.99% of your competition.
The rate from message to warm lead will increase.
The rate from warm lead to a booked call will increase.
The closing rate will increase massively
The sales process length will be reduced