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CONTENT DISTRIBUTION PROCESS

CONTENT DISTRIBUTION PROCESS - Watch this Video:

It is important to have a process that you follow when distributing your new pieces of content, a lot of people just stick to sharing it on one platform where most of their customers hang out, but that’s the wrong way to do it!

You should make sure to spread your content and the transformation that you offer to your ideal customers on Facebook, Instagram, Youtube, email list & LinkedIn.

Here is my process to distribute my content:

Step 1: Create the content on a google doc & record it using Loom

Step 2: Download the video to my computer & Send the video to my phone

Step 3: Upload the video on Facebook, LinkedIn & Instagram!

  • If you have an audience of your ideal clients, you can ask “who wants to receive this new asset I just built around xx” this will give you the feedback you need in order to know what kind of content your audience like”

Step 4: Upload it to Youtube using my computer and make sure to upload a description under the video!

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Step 5: I use ActiveCampaign to send some of the new pieces of content to every person that I’ve ever been on a discovery/sales call with!

This is so powerful, because prospects who weren’t ready 5 months ago, will see your new content and get back to you saying that they’re ready to pay you!

Example of this step below:

I got on a call with Rachel around September/November last year and we ended up not moving forward together but I decided to send a mass email containing a value video and here is what her response was:

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STEP 6: Share an update and a small summary of the content that you just built on your Facebook and Instagram stories.

STEP 7: Repeat this process until you have so much content on the internet that people start reaching out to you from all over the globe!

Once you have plenty of content on the internet, you will gain an edge over other agency owners/service providers in your niche because you’ll have more authority and a brand!

IMPORTANT: If you want your content to fit on every platform, make sure that it’s below 15 minutes.

If it’s a really thorough piece of content then it’s okay to make it longer but the issue with that is that you won’t be able to post it on Instagram and other channels, you might need to cut it!

CONTENT SCHEDULE:

I recommend that you post a piece of content every 2 days, this will give you enough time to have ideas on the different pieces of content that you can build.

I recommend that you listen to podcasts that your ideal audience/prospects are listening to, as this is where you’ll find most of the insights!

You can post on Monday, Wednesday, and Saturday.