Watch the video on this content:

TARGETING LOCAL BUSINESSES, SMALL BUSINESSES, SOLO ENTREPRENEURS, ROLES, ETC

Outreach workflow:

From IG to LinkedIn or Email

As you will notice, using instagram is going to be super efficient when it comes to finding leads, but it is possible that the leads that you will be messaging prospects who may have become numb to sales messages, so in order to fight that, your focus should be to find them & contact them on a platform where they’re not getting spammed as much.

Most of the current niches aren’t getting spammed as much on Instagram but it’s best to have a solution in case they are.

3-5 weeks after having launched IG outreach, you will have a really big list of qualified leads, you should’ve been tracking those that responded and those that didn’t.

For those who didn’t, I want you to get your VA to spend a day or two finding these leads’ Linkedin profiles, facebook profile or scraping their emails.

The goal with this approach is to have multiple touchpoints with prospects. Just because a prospect didn’t respond to your message doesn’t mean they’re not interested, it simply means they’re busy running a business, taking care of their family,etc.

Finding qualified leads

Leverage the following three methods to find prospects:

1. Hashtags: If you’re targeting a specific profession, hashtags will work perfectly and you can also segment them by adding the city.

Example: #realestateagentnewyork #plumbernewyork #fitnesscoachnewyork

1. Influencers: If you know many influencers in your niche, you can leverage their followers to find a large amount of qualified leads.

This is going to be efficient, as most of these leads will have already created the belief that they need some of the services you want to sell them, of course this is as long as the influencer actually supports the same message that you’re trying to push.

Example: Ryan Serhant

1. Google search: Google is still one of the best lead sourcing channels as it will give you everyone’s information as long as they match what you’re searching for.

Leverage it to find qualified prospects in different areas of the world.

Message Framework

Before you focus on having conversations or booking calls, I want you to understand that the most important thing when launching an outbound campaign is to generate responses.

Unless you get prospects responding, no conversations, no sales calls will happen.

Split Test these two first messages framework to find out which one gets you the most responses:

• Hey [first name],

Quick q, [ask them a question related to their job]If you don’t get a response after a few follow ups, simply send the second message to give them more context as to why you’re messaging them.

• Hey [first name],

Just found your profile while scrolling through IG, after looking at [what you’re doing, your website, etc], I thought I’d reach out!I specialize in helping [just like you] achieve [a specific desired outcome] in a [specific timeline] without having to deal [old process, old problem]After looking at what your team is doing, I wanted to share a video containing actionable steps that you or your team can implement to increase [your sales] right after watching it!

Is it okay for me to share it with you?

Follow up cadence

You should expect prospects not to respond to your first message, and you want to focus on making it unreasonable for them not to respond to you.

• Optimize the profile you’re prospecting from. This is crucial when targeting people’s profiles instead of business pages.

I recommend 3-4 follow ups:

1. Just a follow up on my last message. I recently helped a client of ours [description of some of the client’s attributes] generate [$35,000 in just 5 days from $0 in ad spend]

I made the video going over some key things that we leveraged to achieve that outcome and not have to deal with [ usual obstacles that keep your niche from achieving such outcomes]

What is the best email to send the video too?

Thanks.

1. Hey, just wanted to circle back, did you receive my messages?

• Hey, hope you’re doing good, would love to share the video I made for your team ^
• Hey, just wanted to do one last follow up, btw here is a video about [case study, testimonial, our process,etc]
• Quick Q, did you receive my last few messages?

Converting mechanism: Personalized VSL or Evergreen VSL

The great thing with targeting local businesses or people with similar roles, is that they all face the SAME problems and can all benefit from the same protocol!

This provides us with enormous efficiency as we have the ability to leverage an evergreen video sales letter to sell 10 or 100,000 prospects with a simple 10 minutes video.

IMPORTANT: If you haven’t scaled past six figures per year, I recommend that you focus on sending personalized video sales letters until you become proficient at getting prospects to book a call from your videos.

Most customers who fail with making videos that convert are those who immediately jump to evergreen videos when they don’t really understand the arguments, facts, insights that make their market interested to book a call.

You will have the structure for evergreen videos and personalized videos in the program, please start with the personalized one until you can convert people on a call and then make it evergreen to gain efficiency.

Intro to foundational sheet

Everything that will be done for your instagram outbound prospecting campaign will be tracked on the Foundational sheet. This sheet was first meant to be used for market research but we turned it into a tracking tool.

MAKE A COPY HERE

How will you know if your campaign is performing well or not? What metrics should you focus on?

It will be crucial for you to track the different stages of the funnel/campaign and know how to troubleshoot them. I’m going to introduce the different stages of the funnel, but you’ll find a separate video covering how to troubleshoot your campaign at the different stages.

1. LOOM REQUEST RATE: Over 8% is good, Over 10% is Great. Aim for Great at all times, unless you’re getting plenty of meetings.
2. LOOM SENT/LOOM REQUESTED: 50% or more of all leads should receive a video from you, if they don’t you’re simply reducing the probability of winning.
3. VIEWING RATE: Aim for 65% of all your looms to get viewed, if you’re below it, change something or add a reminder, a touchpoint, etc.
4. BOOKING RATE: Aim for 15-25% booking rate, if you’re not achieving this, improve your loom, test a different sub niche, increase your view rate and

LAUNCH YOUR CAMPAIGN

1. Get 4 Instagram accounts and add them to the foundational sheet
2. Find 3 influencers, Find 5 good hashtags.
3. Modify the messages and create your follow up messages on the foundational sheet
4. Share your foundational sheet with Regz for Review on Notion
5. Onboard your VA on the accounts - Launch your campaign.