Watch Video on This Content:

Outreach Workflow:

From IG to FB

As we already know it is highly likely that you’ll experience some restriction when doing outreach on Instagram, but when it comes to outreaching to ecom brands, the good news is that these brands will also have facebook business pages that are being managed by someone, so when you get Restricted on Instagram, simply DM and follow up with new leads or old leads from Facebook!

If you want to do more volume, you can do outreach on IG + FB with this outreach workflow at the same time.

Importance of targeting sub-niches & product keywords

From all the campaigns that I’ve managed and from all the campaigns that we’ve seen from all our consulting clients, I’ve come to realize that the biggest factor to the campaign’s success comes down to one thing which is the SUB-NICHE.

Niche: Apparel

Sub-niche: Streetwear brands

The difference between launching a campaign targeting apparel brands VS Streetwear brands is night and Day!

The reason why it is so important for you to go narrow when it comes to your targeting is because of Competition.

There is a ridiculous amount of spamming that reaches the main keywords, the main niches that think of intuitively and if you want to see easy/fast success, pick 5 different sub-niches and also think of 5 different product keywords that the VAs/or a team member of yours will use when looking for brands!

Product keywords also help you reduce competition since we all have different data and come up with different products more frequently than niches or sub-niches.

Finding qualified leads

Although there are many different ways of finding leads when it comes to ecommerce brands, my purpose is to make this process easy for you to implement, so I’ll only focus on one method which is the Google search method

Leverage the following two search structures

1. "{{keyword}}" site:myshopify.com

"{{keyword}}" {{country}} inurl:collections

When leveraging these types of search while leveraging the specific product keywords that you thought of, Google will provide you with hundreds of qualified leads that aren’t being seen by many other competitors since they’re only leveraging broad keywords and spamming the same brands.

Other lead sourcing methods are:

• Instagram hashtags
• Scrape brand owners email addresses from Linkedin or website leveraging different tools
• Seamless.ai
• Spytool like Shopistores

What are qualified brands for us?

• Brands with followers between 5000 and 500k - verified or not!
• They have a great feed and clean content
• They have a website of course

We keep it really simple at the top of the funnel to make it easy for the VA when lead sourcing, since our focus is volume and letting the 3% that are interested come to you, we want to only focus on leads that are interested and not leads that we THINK would be interested.

Message Framework

First Message:

Hi {{ Brand name, First name}},

I recently found your {{ brand }} while scrolling through my feed and after visiting your page, I really ended up liking {{Something specific, product, mission,etc}}

I specialize in helping {{ [niche] to [get result] by [your offer] }}

After looking at what your team is doing, I've made a personalized video containing actionable steps that you or your team can implement to increase your sales right after watching it!

Is it cool if I send it over? Or Who is the best person to send it to?

Second Message:

[Bodacious claim/ Case study]: I recently helped an {{xx}} generate xx in just 30 days from $xx in ad spend.

I made the personalized video going over some key things that you or your team could apply to generate more revenue asap.

What is the best email to send the video too?

Thanks.

Follow up cadence

Most brands won’t be answering your first or second message, which is why I recommend to follow up 2 to 3 times after!

You don’t want to overdo it either since there are so many fishes in the ocean and we don’t want to waste time on brands that aren’t interested.

Follow up messages examples:

• Hey, just wanted to circle back, did you receive my messages?
• Hey, hope you’re doing good, would love to share the video i made for your team ^
• Hey, just wanted to do one last follow up, btw here is a video about [case study, testimonial, our process,etc]
• Quick Q, did you receive my last few messages?

The goal with these messages isn’t to have some fancy copy, the goal is to spam them so they can’t ignore or forget you!

Intro to foundational sheet

Everything that will be done for your instagram outbound prospecting campaign will be tracked on the Foundational sheet. This sheet was first meant to be used for market research but we turned it into a tracking tool.

MAKE A COPY HERE

How will you know if your campaign is performing well or not? What metrics should you focus on?

It will be crucial for you to track the different stages of the funnel/campaign and know how to troubleshoot them. I’m going to introduce the different stages of the funnel, but you’ll find a separate video covering how to troubleshoot your campaign at the different stages.

1. LOOM REQUEST RATE: Over 8% is good, Over 10% is Great. Aim for Great at all times, unless you’re getting plenty of meetings.
2. LOOM SENT/LOOM REQUESTED: 50% or more of all leads should receive a video from you, if they don’t you’re simply reducing the probability of winning.
3. VIEWING RATE: Aim for 65% of all your looms to get viewed, if you’re below it, change something or add a reminder, a touchpoint, etc.
4. BOOKING RATE: Aim for 15-25% booking rate, if you’re not achieving this, improve your loom, test a different sub niche, increase your view rate and

LAUNCH YOUR CAMPAIGN

1. Get 4 Instagram accounts and add them to the foundational sheet
2. Pick 5 sub-niches
3. Think of 5 product keywords for each sub-niche
4. Modify the messages and create your follow up messages on the foundational sheet
5. Share your foundational sheet with Regz for Review on Notion
6. Onboard your VA on the accounts - Launch your campaign.