Watch the training on this call:

Common Problems Ecom Brand Owners Face:

1. Rising CPMs from FB Ads + Ton of volatility
2. Lack of producing User-generated Content per month
3. Most aren’t experts in setting up campaigns properly and scaling
4. Ecom brand owners are frustrated with Facebook and looking to pivot but don’t understand the TikTok platform
5. Working with multiple agencies and paying each separately

1st) Start a convo

1. Share something about them or something that only them [niche] would be aware of

1st… qualification

(Create your own style but these are just frameworks you can follow)

Ex: Hey [first name], I see that you’re an ecom brand owner from Australia, has the lockdowns made it harder for you to generate sales?

Move into the rational brain next:

Hey [first name], I believe you’re running an ecom brand in the [specific niche] how are you dealing with Rising CPMs on the Facebook platform?

Or

Hey [first name], I believe you’re running an ecom brand in the [specific niche] what channels are you using to generate revenue for your brand?

Or

Hey (First name), thanks for accepting my friend request, what do you specialize in?

Or

Hey (First name), thanks for liking my recent post in this (name of group), what do you specialize in?

Gain info about current situation/systems, gain micro-commitments & qualify further with questions about their current situation: Important: some people won’t answer your first,second, third message so it’s imperative that you follow up

2nd Phase:

We need to learn about their current systems here:

• What paid channels are they using?
• How long have you been advertising on the [platform they gave] for?
• What were the results you were getting from advertising on [specifc platform they gave]
• Are you managing the ads yourself or do you have a team in place?
• (If they have a team in place… go more in-depth) *Ask about last months results in term of rev)
• How many creatives per month?

We need to learn about their current systems and the more questions that they answer the more committed they become to us, the easier it is to get them on a meeting.  Avoid asking too many questions if you feel like the prospect is becoming cold.

3rd phase: Offer insight then get them on a 45-min meeting:

Trust: Well I’m actually a growth specialist for Xpress Media and we actually are adding $45k - $65k in Monthly Recurring Revenue for ecom brands owners like yourself.

We produce 30 pieces of UGC per month for all of our clients, fully edited through our network of influencers across the globe.

Would love to hop on a quick call to offer more insight on how we’re scaling with TikTok.

Cool if I drop my calendar?

1. Hey, (name) I saw that you accepted my friend request, what do you specialize in my man?

Answer…

Cool, I’m actually a growth specialist for Xpress Media and we scale ecom brands via TikTok while also producing 30 pieces of UGC per month.

What channels are you using to generate sales for your bizz?

How long have you been advertising on Facebook for?

Cool, what were the results you have been getting so far on FB?

Gotcha, how many creatives are you producing per month?

Well from experience that is definitely low # of creatives… if you have 45-mins would love to hop on a quick call to walk you through our process on how we’re scaling brands on autopilot…

Cool if I drop my calendar link?

This is the script in Action: