LEVERAGING FB TO BOOK 100 MEETINGS PER MONTH:

WHY IS FB SUCH A POWERFUL PLATFORM

Facebook as a platform is known to many business owners, marketers for it’s huge potential when it comes to the world of advertising but not many people understand the crazier impact that this platform can have for business owners who are making less than seven figures a year and who are looking for ways to acquire customers organically.

In the past year, I’ve generated more than 90% of the 280k+ in cash from Facebook organically. I did this alone, without a team of 20 Virtual assistants and I believe that if I was more disciplined and had the business model that I have now since the beginning of the year, I could’ve easily generated half a million in sales already.

Now, how is it that people are making over six figures per month leveraging Facebook organically? The answer lies in the tendency that humans have of always wanting to be part of a community. A community of people with similar attributes or people on the same mission as them.

On Facebook, there are over 600 million Facebook groups and I can 99.99% guarantee you that the prospects you’re looking for can be found in a Facebook group.

This presents us with amazing leverage!  Normally, If you were to do outreach/outbound prospecting, you would have to scrape thousands of emails or find one profile at a time of each prospect, ask them to connect and then present them your offer.

With having all your prospects in a single group, you get to easily skip many of the inefficiencies around prospecting.

1. When joining a group, you’re almost guaranteed that everyone in the group is interested in the topic of the group!
2. If you join paid groups, the quality of the leads you get is as good as it gets since they’ve already invested $$ to achieve the outcome you sell.
3. You can leverage different mechanisms to publish your message every active member of the group without needing to reach out to each of them
4. You can turn that audience into your own over time and sell them repetitively.

In order to get the most out of Facebook as a platform, you need to make sure that you’re implementing mechanisms that make the whole system work perfectly and generate you hundreds of meetings and hundreds of thousands of $.

THE COMPONENTS OF THE SYSTEM

PROFILE FUNNEL & IMPORTANCE OF SOCIAL PROOF

Before you try converting anyone into a meeting on Facebook, you need to make sure that you’ve built a great profile funnel. Many people will mess this part up because they don’t understand what makes a social profile funnel work.

They think that a profile funnel is having a great headline, a great offer, a great banner, a nice picture but the truth is that if you lack social proof, your Facebook profile funnel won’t do much converting.

Another thing is that - if you lack consistency in posting social proof on your profile or creating engagement on the profile, you will be leaving a lot of money on the table!

To optimize your Facebook profile you should:

• Present a great headline showcasing the transformation you offer
• Present a banner that has more components about your offer
• A picture where people can clearly see you
• Consistently share proof, social proof, make posts about what you and how you do it. This is to be done through posts and stories.
• Create and share sales assets three times a week that have the sole purpose to convert the people who visit your page.

Many people will worry about having family and friends on their profile, but the truth is if you’re not ready to share your business in front of friends/family, you’re probably not going to be able to have an easy time acquiring strangers as customers.

ACCESSING AUDIENCES - (FREE + PAID) + GROWING YOUR NETWORK

Locating and joining quality groups is the second most important thing to make this system work.

Most people will join free fb groups, but my biggest recommendation is that you join paid communities instead of free groups.

The goal is to find quality prospects who are on a journey through which we’ve been through before and have built a mechanism that facilitates the travel and helps achieve the destination faster. Once you understand this, you can’t really ever not be able to make money online.

As a service provider, your sole purpose is to help someone travel a specific journey leveraging a specific mechanism to arrive at their desired destination faster than what they could do on their own or with other lower quality vehicles/mechanisms.

Paid groups ( a bit less in free groups) guarantee us that most prospects part of this community are on a journey$$!!

Watch this video to know the steps around finding free + paid audiences:

I recommend being part of a minimum of  2 paid communities with more than 500 members each and also joining free, large, harder to find communities!

Growing your network

Every single day, you should be adding no less than 40-60 new prospects per day. If you consistently do this with a really well optimized profile for a few months, you’ll end up with hundreds/thousands of prospects who can buy from you as part of your network.

You can easily get kicked out of someone else’s community, but no one can take away your own network!

We do this to mitigate our downside and to gain some control around the level of success that we end up achieving.

GENERATING ATTENTION + STARTING CONVERSATIONS

Once you have accessed an audience, you need to be able to generate attention from as many people as possible, but most importantly the 3% of members who are facing the issue that you solve and who are ready to pay someone to solve it for them.

You can generate attention in a Facebook group through a few methods:

1. Trojan horse questions: this is where you ask a question that only qualified prospects may answer.Example: you’re selling email marketing services and you’re part of a community of Ecom store owners. You can ask the following question: “ Who here is generating consistent sales from paid traffic?” Anybody who will say yes, to such a question will automatically become a quality lead for you!
2. Providing value in the comments AKA flexing your expertise: This is probably one of the best ways to generate attention, since this creates an insane amount of attention & inbound leads if the value that you end up providing directly solves a really painful problem of the audience.
3. Sharing your transformation: if you’ve personally been on the same journey and achieved the desired outcome that everyone in the community is looking to achieve, you can create a story post around how you did it and give members of the audience a clear picture on how they can do It to! Try to make such posts only once a month.
4. Two step posts: You can create a truly valuable piece of content/asset around how to solve x problem and ask members of the group if they want to see it. Whoever wants to see it will have to comment and this will make more people want to comment!Start a conversation with everyone who commented, give them the asset and leverage the messenger framework to build a relationship/convert them on a call.

The last two methods can be used directly on your profile and not just simply in a Facebook group.

I personally will try to do one story post on my profile once a month and a two step post once a week or bi-weekly.

MESSENGER FRAMEWORK - BUILDING RELATIONSHIPS

All the attention won’t turn into $ if you don’t make sure that you’re following this messenger conversation framework.

This framework is here to guide you into taking someone from stranger to warm prospects who wants to give you all their money over the phone.

It’s simple but it isn’t easy and in order for you to become proficient at it, you will need to start and have hundreds of conversations!

Step 1: Start conversation - create social context & familiarity.

If the prospect has already engaged with you through commenting, liking your posts or any kind of interaction with you on your page, you can leverage that to create context.

Example: -  “Hey, I saw your comment about [x] have you been able to solve it?”

- “Hey, how are you? We’ve been friends for a minute now, just wanted to connect and learn more about what you do]

- “ Hey, hope you’re doing good! Here is the video I made around how we’re solving [Y issue]! BTW are you actively running [x niche business]?”

If the prospect has yet to engage with you, you still need to create some sort of context as to why you’re connecting with them or else they won’t trust you, and your response rate will be bad.

You can leverage something you may learn from viewing their profile.

Example:

• “Hey, I noticed that you’re specifically selling [x services/products to Y niche] is there a specific reason behind that?”

Step 2: Frame the conversation as an opportunity for them to gain something

• Tell them what you specialize in and ask permission to ask them a few questions around what they’re doing to solve the problem that you solve.

“ Btw, I run a x business, that specializes in helping [people just like you] achieve Y outcome without needing to [use traditional/inefficient method]. Is it cool if I ask you [x amount of questions] around [specific subject]? “

Step 3: Find inefficiencies with their current system

1. Ask questions about their current process ( situation) What are you currently relying on to get sales for your store?

• What is your process around producing content for your brand?
• What is your main mechanism around generating leads
• What channels are you relying on the most to book most of your meetings?
• What kind of results are you getting from x process?

1. Ask background questions to know what they’ve tried before.

• Have you tried working with agencies to solve x before?
• What other things have you tried?
• Etc

Step 4: Share a new insight - Leverage knowledge gaps and educate them leveraging written messages or a video sales letter.

Once you’ve found a few gaps and realize that the prospect is relying on a mechanism that is outdated/ ineffective then you go ahead and educate them on a better/more effective and efficient process to get what they dream about every night.

You can do this through text and jump to step 5 right after:

“ So when it comes to acquisition, after having worked with over a hundred customers, we’ve realized that leveraging paid communities is much better than relying traditional methods like cold email, cold calls, etc. It’s much simpler, as you can pay a few hundred bucks to access thousands of leads who have already paid to achieve X outcome”

You don’t want to write an essay, give them small chunks and let the prospect ask questions to get more of the mechanism. If the prospect isn’t asking questions, they don’t trust you or your mechanism/insight is not exciting!

You can also do this through leveraging a perfectly crafted short video sales letter:

“ So we actually made a short video around how [x niche businesses like yours] can access paid audiences to achieve [desired outcome] in half the time. I can share it with you if you want. It goes over how you can leverage it and not have to deal with [old process issues].

Step 5: Offer a value call - opportunity for them to receive personalized feedback.

Once you’ve educated the prospect, they should be viewing the world from your lens and this is when you offer them the opportunity for a value call.

The value call is an opportunity for you to show them even more of the system and to also personalize it to their current situation, since you’ll be able to learn more about their state.

Examples:

• “If you’re free for 15 minutes sometime this week, we can hop on a call where I walk you through the process? “
• “ Are you free to hop on a 15 min call where I walk you through our process? I think it could be valuable for you to see how we do it and what kind of results our current customers are getting.”

If they say yes: Ask permission to send the booking link.

• “ Let me know if it’s cool for me to give you a scheduler for you to book a call.”

Once the booking link is sent:

• “ Let me know if you can’t find a time that works for you. “

Step 6: Follow up like a mad man if the prospect doesn’t book a call in less than 24 hours.

After 24 hours:

• “ Hey first name, couldn’t find a time that works?”

After 48 hours:

• Engage with their content, like their posts
• “ Hey, hope you’re doing good”

Wait 3 days to a week before re-engaging with the prospect. You want to make sure that you’re not spamming them. They need you more than you need them.

DAILY WORKFLOW & HOW TO PUT THE SYSTEM AT WORK.

If you want to generate multiple six figures or even 7 figures from Facebook, you will need to put all the components of the system at work every single day. Not once, not three times a week but every single day to get the most out of this system. You’re allowed to take a day off on Saturday or Sunday.

This daily workflow will take no more than 2-3 hours per day, so you don’t have any reasons as to why you can’t execute.

I recommend doing this, first thing in the morning or at least the first part of this workflow should be done in the morning to get the most out of it. The only thing that can be done later in the day or spread out throughout the day is the conversation part.

Step 1: After drinking your morning coffee, Generate attention! Every single day, you should find a way to generate attention. You don’t have to use all the different methods. Pick one or two per day.

• Every morning you should spend 20 minutes scrolling through the communities that you’re part of, finding questions and prospects who are in pain.
• Provide value in the comment section of the posts in question and deliver as much as you can without trying to sell anything.
• After providing value, you should ask a Trojan horse question in the community. ( Limit this to twice a week)
• Make a two step post on your profile. ( Limit this to once a week)
• Make a instagram/Facebook story with the two step post or share any wins from your clients. Give people the ability to engage with you by asking them to vote or to ask question/respond to a post. ( Do this as frequently as possible)
• Make a story post - this should be done once a month.

Step 2: Follow up with 30-60 prospects who have ignored your last messages - This one is crucial to your success.

I put this as the second step since I know that 80% of all prospects won’t respond to your messages or even book calls after you sent them a link. That’s most of everyone that you connect with, so please pay as much attention as you can to them.

• Prioritize people in the following order:
1. Those whom you’ve sent a booking link
2. Those that you’ve had a conversation with
3. Those who haven’t responded to your first message

Step 3: Find and add 25-40 new prospects to your profile.

Spend 10 minutes to add 25-40+ new prospects to your friend list.

Make sure you’re prioritizing people who have clearly shown a problem by posting in communities or even those who engage in the group. You don’t want to add people who have quit the journey.

Step 4: Start conversations & Engage with everyone who engaged with your comments, posts

• Start 20-50 new conversations per day ( Or more if your response rate is lower than 30%)
• Learn about their current system
• Educate them about a better system/process

Make sure 10-20 people get educated on the process minimum! Since if you don’t get many prospects at this stage, you won’t be able to convert no one on a sales call.

Step 5: Convert prospects to meetings.

• Offer a value call to 15 people per day and get 50% of them to book a call!

Step 6: Track your numbers every single day.

Track your numbers on a tracking sheet. We can provide you with one.

If you’re converting less than 5 to 10 meetings per day. Something is wrong and you should think about improving your messages, your volume and maybe your offer/mechanism!