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Used to book 250 meetings per month for Clientacquisition.io

⚠️ → You can find the Facebook Messenger Worksheet in your Worksheets page:

Booking meetings on Facebook through messenger isn’t hard when you know your market, their pain, and their desires.

If you don’t know anything about your ideal client (or if you don’t have an ideal client) you’re not going to be able to leverage this messenger flow to convert or have your team convert cold prospects onto a meeting.

In order to make this process work, you’ll need to know:

• The inefficiencies that your market is dealing with

1. How to create context and familiarity
2. How to bring out inefficiencies in a conversation
3. Educating to create curiosity & creating authority/trust.
4. Offering a value call.

What are inefficiencies?

• Inefficiencies can be outdated systems and processes that your market is leveraging to attain its main goal.
• These inefficiencies are keeping them from attaining their goal fast.
• Inefficiencies can be knowledge gaps that your market has.
• Inefficiencies can be anything that you know is standing in the way of your prospects & their desired goal/state.

Before you start any form of outreach, especially on Facebook messenger, you need to have a list of inefficiencies to look for in a conversation.

MESSENGER CONVERSATION FLOW

What is standing in the way of your prospects & their desired goal or state?

• My Niche: Doing outreach themselves.
• Ecom: Rising CPMs and inability to produce UGC with speed.
• Bodyweight: Inability to master their environment // Consistency with the right nutrition/diet.

You should have a minimum of 4 inefficiencies that you can find in a conversation with a prospect and these need to be painful obstacles.

Creating Context & Familiarity.

The #1 goal with outreach is to get responses, if you don’t get prospects responding to your first message, how can you expect to convert them on a call?

How do you make sure to have the highest response rate in your outreach?

• You simply have to make sure that the prospect is in the right state of mind, the right level of the brain to can accept the information you’re trying to communicate.

• There are three levels of the brain:
• [reptilian brain] - instinctual and has the sole purpose to keep you away from danger
• [Limbic brain] - emotional and feeling - driver of many behavior
• [neo-cortex]  - rational thinking/logic.

You want your prospect to use their Neocortex to converse with you, if they’re stuck in their reptilian brain or limbic brain, you won’t be able to get through to them.

The process to create social context and familiarity:

1. The first message should mention something familiar to the prospect - this can be taken from their profile or the understanding you have about their niche/journey.

example:

• Hey Serge, were you running another business before Clientacquisition.io?

1. Engage with their content & leave a comment if you’re not receiving many responses.
2. Profile optimization is also an important part of creating social context:

• Make sure you have a nice picture of yourself
• Make sure that you have some video content for the prospect to consume
• Having engagement on your profiles is great too - creates social proof, makes the prospect feel like they can trust you since other people trust you!

2. Bring out inefficiencies in the conversation

• Inefficiency 1: How are you currently going about acquiring customers for Clientacquisition.io, are you doing outreach yourself?
• Inefficiency 2: Have you encountered any rise in CPMs within your advertising on fb?
• Inefficiency 3: How do you control your environment in order for you not to be tempted to eat junk food?

I always recommend my growth team to ask a minimum of three questions to get a clear picture of what the prospect is struggling with, in order for them to have enough information to use against the prospect when it comes time to pitch the value call.

3. Educate the prospect, and create authority & curiosity.

• Before you try to educate or even pitch a call, you need to find a minimum of two painful inefficiencies, if you don’t, the prospect won’t see the need to jump on a call.The value of the call needs to compensate for the friction and energy they need to put in booking a call, waiting for the call, showing up for the call, etc.Framework to follow for your educational message:
• How do you solve it & why is it worth solving it that way
• Who have you helped solve it & what outcome did they receive
• Question the prospect if they’ve ever heard of this process or thought of using it themselves.
• Example:We normally leverage highly trained $3/hour VAs to book 5-10 meetings per day & recently helped a client leverage a VA to generate an extra $20,000/month while paying $500/month for the VA.Have you ever thought of leveraging highly trained $3/hour VAs before?

4. Offer Value Call

• Depending on the prospect’s reply, you should establish if the point you just shared made them curious enough to make sense of jumping on a call with you to learn more.
• If they’re not too interested, simply jump to another inefficiency and educate them again, try to find the thing that makes them curious ( most of the time, it will come from the biggest obstacle a niche faces.)
• Once they seem interested & engaged, simply make the following offer:
• Are you free sometime this week for a 15 minutes chat, I can walk you through how we go about [implementing the process], I think it can help you to solve [current issue/inefficiency].Let me know if you are and I can share with you a booking link.
• Don’t send the booking link until they say yes:Awesome, here is my link: [booking link]Let me know if you can’t find a time that works.
• Follow-up messages: follow up 30 minutes after sending the link if they haven’t booked a call, and 24 hours later.
• Were you able to find a time that works for you? (After 30min)
• If you can’t find a time that works for you, I can help you. ( after 24 hours.)
• Use this Mr. Bean GIF ( after 48 hours)

WHEN THE CALL IS BOOKED - SEND THEM AN INTRO VIDEO TO YOU & YOUR SOLUTION BY EMAIL

The more a prospect knows about you the more they trust you and the shorter the sales cycle.

• Your Story Video
• Before/after state of your customers’ videos.
• Case study video.