Upwork Outreach via Email:
While logged onto an UpWork account search for new jobs with the following searches:
- Facebook AND www.
- Social media AND www.
- Lead generation AND www.
- Instagram AND www.
- Ads AND www.
- Digital marketing AND www.
- PPC AND www.
- Google ads AND www.
- Media buy AND www.
- TikTok & WWW
We are going to be looking for jobs with the “USA ONLY” filter on and “expert” and “intermediate” level jobs filter, and trying to find jobs that fit into 3 categories:
- Social Media Management
- Local business advertising (normally lead generation)
- E-commerce ads
- Tiktok
We are only looking at jobs that are less than 72hrs old, have less than 20 applicants.
- These jobs will then be sorted in this sheet where your VA will do some research and data entry.
Category: Either SMM (social media management), LB (local business), or E-com (e-commerce business).
UpWork Link: Simply copy job link
Website: The reason we are searching “Keyword AND www.” is we are only looking for jobs that have the business website linked to the job post. You can find the website link and include it on the sheet.
Email address:
- Note sometimes under a job post it will show clients reviews, and often it will say something like “Antonio was a great boss, I’d work with him again” which gives you the hiring managers name
First - Use Hunter.io chrome extension and see if the name/email address is easily visible or use Snov.io whatever is preferred
Second - Search “(Business Name) Linkedin” and find the owner (or highest ranking person) and use SalesQL chrome extension to see for email
Third - Take the name listed on UpWork (if possible) and head to Verifilia and enter “name@domainname” and see if it is accurate
Fourth - Use the info@ help@ or whatever generic email is found on their website, and make a note in the google sheet cell where you enter the email, in this note include the name if possible, as we will still use this name when sending the email
- Log into your email address.
- On a daily basis check when follow-ups are due. Note that follow up 1 is 1 day after the first message, and follow up 2 is 3 days after the first message.
When following up you want to “reply” to existing email, not create a new email.
Make sure you fill out the (customized) parts of the follow up.
When you do follow up make sure to note the date on the sheet.
Email To Use:
Message 1
Headline: (name of business) UpWork Job
Hi there (name if possible)
My name is Shivam Gupta I am an entrepreneur with 5+ years of experience working with (something unique about you)
I found your job listed on Upwork, I see you are looking for help with your (What they were looking for help with).
I was interested in this job because (customized).
If you have 15 minutes this week I’d love to hop on a call, after reviewing everything I have some ideas and strategies I’d love to share with you.I look forward to your response.Kind regards,Name
Follow up 1-
(name if possible) I am sure you are getting a lot of attention to your job post, I know whenever I hire on UpWork it can feel overwhelming.
I’m emailing you just to follow up, and also share a few links that might be useful in making your hiring decision.
Feel free to check out some of my client case studies here, client testimonials on the bottom of this page here.
After reviewing, if you’d like to schedule a casual call to discuss how I could best help you, feel free to book a call on my calendar
Your Name
Follow up 2
Last message from me (name if possible),
All I can say is that I truly believe that the ideas I have could have dramatic positive results for your business.Working with an experienced digital marketer can take away much of the uncertainty that comes with being a business owner.
I want to be able to provide you with the peace of mind that I know I can, but I can’t do that without you allowing me to share.
As an entrepreneur myself, not just a freelancer, I understand how overwhelming finding the right person to handle marketing for your business can be. I hope that on a quick phone call I could learn more about you, share some about myself, and see how we can really take things to the next level.
Below you will find my calendar.
Link
(Name), regardless of whether you book the call, I truly hope your business grows, prospers, and provides you everything you need! Your Name