Have you ever sent out a cold email to just see it opened and not even opened sometimes? That’s because 90% of businesses know it's just a blast from a software that you’ve done after using snov.io to find their email.
You need to stand out from the crowd and actually show that you care about the business and are there to take them from X to Z and not just sell them some bullsh*t service.
How do you do that?
- You can record a cold loom - It’s a great method but way too time consuming if the owner hasn’t given you permission to shoot and it may not be viewed.
- You can include a personalised first line in your email, all automated through Lemlist.
So now, what is a personalised line?
A personalised line is ONE short line that will go at the start of a sales email.
The idea of a personalised line is to show the receiver of the email that the email is PERSONAL and is not a blanket/template email that has been emailed to 1000s of people.
To do this, the personalised line must look like it can not have been written for anyone else. It must have key information in there about the business owner or the business, and it must be informal english and be short and concise.
The email in which the personalised line will be placed will usually read like this:
Hey {FIRST NAME},
I hope you’re well. {PERSONALISED LINE}
So I know you're probably wondering who I am and why I am so rudely interrupting your day, so I'll get straight to the point.
BODY OF EMAIL.
So for example, for a business called Butterfly Store, with an owner called Jess, the email with the personalised line might look like this:
Hey Jess,
I hope you’re well. Just came across your feature in the Butter-Fly blog - great to hear how far you and Tom have come since starting Butterfly Store back in 2010!
So I know you're probably wondering who I am and what am I doing in your inbox, so I'll get straight to the point.
BODY OF EMAIL.
Now that you know what it is, how can you or your VA write one?
About Section
The best place to look for information is on the business website of your prospect
. If you navigate to the “about” page, sometimes you will find key information about the owners, how the business is run, or the backstory on how the business was first founded.
This is great information to use to write a line:
“Just had a look through the Soapalicious website - was super impressed to learn that
within 9 months of starting in 2015 you and Tina had already sold over 200,000 units of your Soap.”
As an entrepreneur myself, I could seriously relate to your story of quitting working on someone else's dream and beginning to work on your own - since taking the leap myself I've never looked back!
“As someone who cares about the environment myself, I was happy to read you plant a tree for every product sold - it's refreshing to see another business that cares!”
Blog Section
You can also look in the blog section of the website, to find similar information:
“Just came across your blog post from 2018 about difficulties in African communities - it’s refreshing to see a modern business that clearly cares about its impact by donating 5% of profits to charity.”
“Just came across your recent blog post about ensuring the correct diet and nutrition for the 100 miles of the Leadville Run - it’s great to see a business that cares by not only selling products, but educating their customers too!”
Well, it’s as simple as that! This alone can help you 2x or 3x your open rate and meeting rate with prospective customers - all automated.
Just have your VA go through the prospects websites and blogs - write a compliments - usually 20-30 words long and check it via Grammarly.
Once done, include that in the email and blast it off!
BONUS LINE WRITING TIPS:
Study these tips THOROUGHLY. Always reference them when writing your lines.
- Don’t spend more than 5 minutes writing a first line. If you can’t come up with something, write a good general first line, or skip it and come back later.
- Limit exclamation point usage - NO MORE than 1 per personalised line.
- Repeat your written line out loud 3 times… would you tell this to the recipient when greeting them for the first time? It should sound very natural and flow smoothly.
- Use contractions like “you’re” instead of “you are” to shorten the first line & make it more conversational and informal.
- Use a dash (-) an ellipsis (...) or a full stop (.) to connect the first point with the analysis or opinion - 90% of the time I use a dash, and you probably will too.