Email #1:
Subject: Really impressed with {{companyName}}
Hey {{firstName}},
I was going through Instagram and came across {{companyName}}, and I have to say you guys really stand out compared to a lot of the other CBD brands I’ve found. I see a lot of businesses just jumping on the “CBD trend”, however after looking into {{companyName}} more and seeing how satisfied your customers are I can really see the passion.
One thing I’ve seen that a lot of CBD businesses struggle with is finding where they can advertise, as restrictions are still so tight.
I’ve got to be honest, as a huge marketing and design nerd I came up with a couple of post ideas that I think would help {{companyName}}, especially since organic social media is so vital when you consider all of the restrictions on CBD companies.
Would you be interested in seeing the type of posts I think would really resonate with your audience? I’m happy to put together 3 sample posts, and send them over completely for free, use them as you wish.
If you like them, we can then talk further
P.S. Unlike other social media managers who charge $1,000’s per month, I only charge $350 for 30 posts with full captions, graphics, hashtags, and the actual posting.
Thanks so much
Shivam Gupta
Email #2:
Hey {{firstName}},
I wanted to follow up with you to see if you were interested in having me make you 3 free sample posts with full commercial rights.
If so, I’ll have them over to you within 72hrs. At that point it’s up to you whether you disregard the posts, use them on social media or decide to keep me around and helping with your social media.
Would love to see you take advantage of organic posting, and really take your brand to the next level with these social media platforms.
Shivam Gupta
Email #3:
{{firstName}}, I totally understand
Everyone these days seems to be a social media manager, all with offers that may even seem similar.
I have to say, that’s how the CBD industry seems to a lot of people. Everyone has a CBD brand, and I can clearly tell based on your customers and your intentionality built into your website that you’re providing a great product.
Here’s the thing, just like how you don’t know me from other social media managers, your potential customers don’t know you from other CBD brands.
I’d like to change that. With world-class, quality, and educational content, you can be a step above the rest and get the attention and respect that {{companyName}} deserves.
A lot of our current clients were also hesitant at first, but after drastically changing their social media content quality, they were sure glad they decided to work with us.
So what do you say? I'll shoot you over 3 quick samples for your social media, and if you like them, we can get on a call and discuss further.
Shivam Gupta
Email #4:
{{firstName}}, maybe I should better introduce myself.
Aside from being a social media junkie, and also being obsessed with graphic design, I’m a pretty normal guy myself.
I combined my passion for business and also my natural creativity together to form my social media management agency Something Social.
We’ve had the pleasure of getting to manage over 150 social media pages, and I would love to add you to that list.
Simply let me know if you’re interested in 3 free sample posts and I’ll make them, then send them over.
Shivam
Email #5:
I hope I don’t hurt your feelings {{firstName}}, but…
Without really establishing a high quality and consistent social media feed, your competitors are gaining an unfair advantage even with subpar products.
Together I know we can make your content top of the line and really shine a light on {{companyName}} that it deserves.
I understand you’re busy, so I’m going to go ahead and leave two links.
My portfolio: https://docs.google.com/presentation/d/1aM3fPRIHMME43I5RfHainZjRM3Id2flJondgZfyfG5c/edit?usp=sharing
My calendar: https://calendly.com/somethingsocial/15min
Hope to hear from you soon.
Shivam
Email #6:
I almost gave up on you {{firstName}}, but…
It hurts to see {{companyName}} get left behind while other CBD companies make the most of social media.
You have a product that solves many very real problems, and I’d love to not only help you, but help your potential customers find you so they can see the benefits of CBD.
This will be the last message from me {{firstName}}, but I’d love to be the person that pushes {{companyName}}’s social media to the next level.
I’ll go ahead and leave my calendar once more: https://calendly.com/somethingsocial/15min
Shivam