Watch the video on this lesson:
Why should everyone have a facebook group?
- BRAND: One of the core components behind the success of Apple, Kim Kardashian, Iman or Elon musk is the brand that they’ve been able to build for themselves.
You don’t buy these influencers/brand’s products because of the actual thing you’re buying, you’ve bought into the person/brand so much that anything they put out will be valuable for you.
A facebook group gives you the ability to create a community that you can provide really valuable insights - without a community, no brand can be created.
- Conversion mechanism: when someone joins your private facebook group, they’re essentially making a vote, they’re voting to the fact that they want whatever outcome you’re promising.
Therefore everyone who joins, as long as they can afford your solution, are almost guaranteed to be qualified.
By having a fb group that has a specific target audience, solving a specific problem, you’re essentially adding friction to make sure that only those who are really interested make the request to join.
- The community: the more people join the group, the more valuable your group becomes, since it’s not about you anymore, people can join to learn and get support from other members. Cool little flywheel effect.
Nothing is better than creating a brand while still converting a small % of your audience into sales.
SETTING UP YOUR FB GROUP
Naming the group:
This will be crucial if you want to make it easy for people to find your group organically and to make it easy for them to understand what they get! Prospects shouldn’t have to make a decision about joining or not joining…as soon as they see the name, the banner, the description, they should want to join!
- Use keywords that describe the biggest - most painful problem and also include their desired outcome
Membership questions:
You’ll have the opportunity to add three questions, I suggest you ask the following questions:
- One question about what they do, who they sell to or simply who they are.
- One question that asks them for their email address - for an exclusive piece of content
- One question that pushes the warmed up leads to give you access to jump in their DMs!
Banner:
Collecting the leads info:
- We leverage a tool called Groupkit to collect all the leads information. Facebook doesn’t let you save your audiences’ name, email, etc so you have to either do it manually or leverage a tool like group kit.
- If you want to sign up using this referral link, so they know that you’re coming from Clientacquisition.io : https://groupkit.com/?ref=sergegatari
CONTENT CREATION + FREQUENCY/SCHEDULE
It is super important to understand that when it comes to content, you don’t want to force it and you definitely don’t want to overwhelm your audience with multiple pieces of content per day.
Less is more, Quality content over Quantity.
I personally suggest to share content on the following days:
- Monday
- Wednesday
- Friday
How do you come up with ideas for all the content?
- Don’t force it, if you have nothing to talk about, simply don’t share anything.
- Don’t talk about or create content around ideas that you’re not fascinated with
- Leverage the different topics covered in the Why You Worksheet and create content around each topic.
- Find out all beliefs that would keep your prospect from buying your product/service and create content that counters those beliefs ( Always do it leveraging stories)
- Try giving most of your most insightful content, systems, processes, solutions away, the more people know about your systems
DAILY WORKFLOW
Managing the fb group in my opinion is something simple but it’s not easy. It’s hard to get a large audience engaged unless you’re consistently adding more value.
Lack of value is the #1 reason to make sure that your fb group dies.
- Posting content: I suggest sharing something insightful, a tweet, questions, a valuable video, a short paragraph about something that you’re dealing with. The variability of your content helps with the engagement.
Content should be your main priority since that’s what will warm up your audience a lot.
Avoid posting really heavy content every single day.
- Drive traffic to your group and grow your group:
- Drive traffic from your friend list
- Drive traffic from leveraging other audiences
- Drive traffic by simply sharing the link in your feed, your Linkedin, your IG/FB stories, everywhere!
- Drive traffic from youtube
- Accepting new leads in the group: After focusing on the main thing which is providing value and growing your audience, your next focus is to go in your members requests:
- Add the leads as your friends
- Start a conversation with them
- Find out inefficiencies
- Book them on a call immediately or simply share with them a video that solves their problem, then offer a 15 min chat to show them how they can implement it for themselves
CONVERTING LEADS TO MEETINGS:
You will need to follow the same structure that we leverage when doing outreach on facebook!
The only thing that will be slightly different is the fact that you won’t have to create much social context as they voluntarily requested to join your group, they’re curious about what you have to offer, so converting them will be 100x easier.
Step 1: Start a conversation, leverage some of their answers to create context
Step 2: Frame the convo as an opportunity for them to gain something
Step 3: Find an inefficiency within their current situation/process/life/system
Step 4: Share new insight, leverage knowledge gaps and educate them on something you know better than them
Step 5: Offer a value call - where you’ll share more personalized advice.
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