Half A Mill A Year Agency Program Messenger Conversation Framework
Video covering this:
Messenger Principles:
a. Gain Permission to enter inbox with comments or reply to comments. Always like and comment on people’s comments in the comment section (eg. mission post, launch post, 2-step post or general comment on value post).
Example Reply To Comment Hard Offers:
“Awesome, can I send you a pm? :)”
b. Don’t let the conversation drag on.
After a prospect replies to you in messenger OR comments on your post, you have the highest chance of converting. Do your best to start the conversation, gather information about their current situation, and move the prospect to the next step all in a matter of minutes.
c. One Convo at a time.
Prospects can feel your energy through messenger. Be totally present and focused when conversing with prospects in messenger (just like you are on your sales calls).
d. Keep your questions concise.
Be direct and to the point with your questions. Avoid asking multiple questions at the same time.
e. When providing value, talk about the what & why, not the how, unless you’re introducing a new mechanism.
People are sold on outcomes/results, not on the processes. Talk about the macro- not micro steps involved.
f. Listen & Understand.
Be interested in the person, not just their business/ situation (eg. If a prospect mentioned they have a busy week, follow up with them at the end of the week: “Hey name, how was your week, finally able to have some rest now :D?” etc)
Messenger Nurturing Process:
Building Rapport on Messenger Breakdown
Step 1. Gain permission from prospect to enter messenger
Step 2. Frame the conversation in their own best interest.
Step 3. Ask probing questions to gain information & qualify.
Step 4. Transition to an opportunity call & lock in the call.
Step 5. Follow Up If The Prospect Ghosts.
Step 6. Follow Up If Prospect Forgot to book in a call.
________________________________________________________________
Step 1. Gain Permission from Prospect To Enter Messenger.
This is applicable if warm traffic leads commented or liked your post. Like and comment to people if you have permission to send them a message.
Example Reply To Comment :
“Awesome, can I send you a pm? :)”
If People Don’t Reply To Your Comment (1-2 hours) use the following script:
“ Hey [name], I saw you commented “TERM” on my post ”
[send]
“ Here’s x resource :) ’’ (eg. comment for value)
[send]
“ Curious, for how long have you been doing x ? :D ”
Step 2. Frame The Conversation In Their Own Best Interest
1. Communicate WHY you’re messaging them.
2. Frame the conversation in their own best interest.
3. Be warm and inviting (lol, :) etc).
Example (Comment For Value, 2-Step Post ):
“ Hey - I saw you commented “TERM” on my post about - Can I ask you 2-3 questions to better understand your current situation and goals? Just want to make sure that I can help you :) ’’
Or
“ Hey [name], I saw you commented “TERM” on my post ”
[send]
“ Here’s x resource :) ’’ (eg. comment for value)
[send]
“ Curious, for how long have you been doing x ? :D ”
Shortcut (Book your Calendar FAST):
“ Hey - awesome I saw your comment! You keen to connect on a call next week I can run you through it? :D “
Example (General engagement: likes / comments ):
“ Hey - thanks for your like earlier on my post about x ! :D - Curious, have you been into [name market eg. dropshipping ] yourself ? ’’
Step 3. Ask Probing Questions
You want to discover their current situation, desired situation, perceived challenges, and background information. Ask clarity questions if answers are not specific or vague (eg. “What have you tried so far? / “What do you mean with x?”
This will give you the information you need to either..
1. Provide feedback (to increase trust so they’re more likely to commit and show up to a sales call).
2. Immediately transition to a sales call.
Example Script -
Awesome!
[SEND]
Current Situation Questions (only ask 1-2 quesitons)
● What’d you do/offer for clients and how is it priced?
● How’s your dropshipping journey going so far?
● What kind of business do you got?
● How are going about pre-qualifying leads?
● How are you going about driving traffic to your website?
● Did you see any dip in performance due to the IOS14 update?
● Are you receiving a significant amount of revenue from your email flows?
Great!
[SEND]
Desired Situation Questions
● What’s your goal for 2021?
● Where do you want to be in revenue in the next 3 months?
● What are you planning to focus on for the next 3 months?
● Are you planning on scaling or keeping it where it’s at?
Oh wow love it!
[SEND]
Perceived Challenge Questions
● What do you think is the biggest challenge to getting to the XYZ goal? ● What do you feel is your biggest struggle atm?
● Do you think you’ll be able to achieve {desired outcome} if you keep doing what you’re doing?
Ah I see,
[SEND]
Background Information Questions
● What have you tried so far?
● Have you hired an agency before?
● Have you tried TikTok as a source of traffic for your store?
Step 4: Transition to providing feedback (advanced)
Example script -
“I have several clients that have done exactly that in your market. So I might have some feedback for you, let me know if it’s cool to share it with you?”
Educate them on their problem and talk about the what, not the how
Typically, it’s going to go something like this:
Totally get that the quality of the leads and appointments that you’re getting aren’t great … [SEND]
And while that is definitely a problem, based on what you told me and through working on many campaigns that faced the same problem, I think the bigger issue is that you haven’t figured out a way to do a Lot Of Volume
[SEND]
90% of the success/failure of your appointment setting will come down to the volume - the number of outreach being done daily. Even if you had a perfect offer, but not doing the volume required to get a lot of attention, you would still have a hard time getting to the qualified leads/appointments...
[SEND]
If you do this right… they’ll start asking you more questions (i.e “well how can i go about doing more volume?”). This is an opportunity to propose a call.
Propose Call
● “Would you be available to have a quick chat sometime this week? I’d like to show you how we use $3 per hour virtual assistants to send over one thousand messages every day? I think you’ll gain great insights on how you can implement it for your business and solve your current problems!”
Step 4: Transition to an opportunity call& lock in the “sales call”
If the prospect simply replies something that isn’t okay to jump on the call, something like “Okay” and it ends there…use the following copy.
Great - well look, independent if you’re interested in working with me or our team, I could definitely give you some insights on [their challenge i,e “offer frameworks I’ve used with my agency clients and what they’re doing to produce 50k+ months consistently] - do you have time this week for a quick 15 minutes call?
[SEND]
“Do you want me to send over my scheduler? ’’ > prospect replies yes
“Great, let me know if these times work for you: [insert scheduler link] ’’
Step 5: Follow Up If The Prospect Ghosts
A fair amount of prospect will ghost during the conversation.
Give them 20 minutes, then send one of the following →
● “?”
● “Let me know when you book a call, please :)”
After 24 hours, send one of the following →
● “couldn’t find a time that works for you?”
If prospect leaves you on read for 24h+ →
● Love / like their content and/or stories to give them a reminder to get back to you.
● Wait 1-2 weeks to re-ignite a new conversation eg. “Hey name, how’s your week been?”.
Step 6: Follow Up If Prospect Did Not Book In A Call (24h +) ● “Hey [name], did you find a time that works for you? :) ”
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