Watch the video on this piece of content:
Value posts are posts created with the purpose to literally give away the solution (or the thinking behind the solution) to a specific program.
Most people make the mistake of just creating content that isn’t highly specific, they’re afraid of giving away the exact solutions they offer, because they’re afraid that once the prospect has the answer to his questions, they won’t need their services…
THIS IS THE BIGGEST MISTAKE YOU CAN MAKE WHEN IT COMES TO CREATING CONTENT.
The real truth is that the more people are aware of your solution, the more people want to take advantage of it, and that results in a small % of your audience converting and buying your paid service since they’d rather have a PRO take care of the problem.
Humans are lazy, as long as they have access to capital, they will always want to pay to avoid work.
WHAT YOU NEED TO MAKE A VALUE POST
- Access your WHY YOU WORKSHEET
- Pick a problem from the list of problems you've added to the worksheet.
STRUCTURE TO YOUR VALUE POST
- Headline:
- Learn How We’re able to achieve [DESIRED OUTCOME] without having to [DEAL WITH KNOWN OBSTACLE]
- Learn How We’re helping [specific prospect] solve [main problem] in [short time frame] with this [NEW MECHANISM]
- Describe the problem, describe how it affects the industry.
- Share the solution, the feature, the process you follow to solve this problem
- Share the benefits of solving this problem, the effects in all areas of the prospect life, not just his business
- Add a call to action to book a call, to join your fb group, to start a conversation with you, to comment below
Recommendations:
- I suggest to Create these value posts in video form, if you can’t you can share it as a written post
- Make two-step posts and stories before you release each piece of content, get your audience to engage.
- Distribute this on Youtube, Facebook, Instagram, Linkedin.
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