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2. WEEKLY CONTENT CALENDAR

Watch the piece of content on this topic:

For who is this calendar?

  • If you currently have clients and have client results/testimonials to show.
  • If you don’t have any results to share.

The Three Necessary Components To Bring Your Organic Machine Alive:

Traffic: you need a constant flow of traffic from new prospects and from prospects who are already part of your friend list/group.

Content: you need a schedule for posting content to nurture and build trust in your audience.

Building Relationships: you need to start conversations with people who interact with your content and who join your network.

If any of these three components aren’t being paid attention to, everything breaks, it’s like a system that doesn’t work or that can’t move faster than the slowest part.

TRAFFIC + CONTENT + RELATIONSHIP BUILDING = ORGANIC WAR MACHINE

Goal with Weekly Content Calendar:

  • Build trust and authority with all traffic that comes to your profile with value posts, client results posts, story-telling posts to turn them into high-ticket clients instantly and/or over time.
  • Have a predictable process of nurturing people through a proven content outline, for your market.

Importance of Consistency:

Daily consistency is what will make this whole thing work at full throttle. If you’re only posting content once or twice a week, people will forget about you.

There is nothing special about someone who isn’t consistent.

TIP: Always take your written copy through : https://apps4lifehost.com/

Bold” https://capitalizemytitle.com/bold-text-generator/

This will add breaks between your copy and make your posts readable.

THE DIFFERENT KIND OF POSTS AND THE PURPOSE OF EACH POST:

  1. Story post // Transformation post:

The purpose of this post is to build authority and to position yourself, your agency, as someone/company that repeatedly and consistently delivers transformation to your clients.

This post will have a lot of energy because you’ll have to spend at least 15-30 minutes creating one, as it needs to be well thought out, it can’t be something that you just push out in 5 minutes.

Example of this post:

  • My own results:

Frequency: once a month

Where: Fb Profile & Groups

  1. Value post: The purpose of this post is to educate your audience about the process/mechanism used to deliver the results to your clients.

The more of these you create, the more authority you’ll build in your niche, because the people will be able to clearly tell that you know your stuff, and business owners love experts that can solve their problems in a clear way.

Frequency: once or twice a week

Where: Fb profile & Groups

  1. Worldview shifting post: The goal with this post is to change your niche’s beliefs because as soon as a prospect has the same beliefs as you, THEY WILL BUY FROM YOU.

The more you can push your worldview into the world and give clear logical reasons as to why you have those beliefs then the more believers you will create. ( I recommend reading “Expert Secrets” by Russel, it’s a great book on this)

Example of such post:

Frequency: Once a month

Where: fb profile & Groups

  1. Hype Post/ Two-Step Comment Post:

The purpose of this post is to create interest and hype around the pieces of content that you’ve built, people will call themselves out by commenting and it also increases the engagement with your content and on your profile.

It also has a second purpose which I believe may be even more important than the engagement, and that purpose is to help you gauge the interest level of your prospects in your NEW OFFERS.

Example of Two-step comment post made to gauge the interest in a new offer I thought of: https://www.facebook.com/gaserge/posts/10217011973686394

Frequency: 1-2 a week

Where: fb profile

  1. 10K POST: The purpose of this post is to fill your calendar up with meetings and to get the most engagement from people who have been thinking of working with you.

This post should be made every 4-6 weeks, you don’t want to over do it or else it will lose its efficacy

Here is the structure of the post

Here is an example of me making the post: https://www.facebook.com/gaserge/posts/10217139773761316

Frequency: once every six weeks

Where: Fb Profile

  1. Case studies - Results & Testimonials post: When shared properly and consistently, case studies and results that you get for your clients or for your own business will do so much of the heavy lifting!

If you look at the biggest whales in the online space, they’re the ones sharing the most about their client results and their own results, So please do the same!

Frequency: as frequently as possible

Where: Fb profile

  1. IG & FB STORIES: I leverage my stories to keep the audience engaged and to give them the ability to engage without much friction through polls and Q&A, I think that once you have an audience of a few hundred/thousand people, using your stories becomes the most effective way to warm up the 3% who are ready to buy.

Frequency: a few times a day.

Example of a Weekly Posting Schedule:

  1. Monday - Transformation Post (Builds Authority)
  2. Tuesday - Value Post or Video for your Market
  3. Wednesday - Worldview Shifting Post for Market (speaks to false beliefs)
  4. Thursday - Value Post , Value Video or Live Stream for your Market
  5. Friday - Client Result Post or Own Results + Call To Action
  6. Saturday - 2-Step Comment Post
  7. Sunday - OFF

WHAT IF YOU DON’T HAVE IDEAS FOR CONTENT TO POST?

It is possible for you to be stuck and not have any ideas about what you could be posting as content, but there are solutions for this:

  1. Listening to podcasts of experts in your niche: This is by far the best solution, because these experts will be interviewing your ideal clients and by spending time listening to such podcasts, you’ll gather insights that people have used to achieve their Desired outcome and you can come back to you social platforms ( or really any platform/ distribution channel) and share these insights with your audience!

Examples of podcasts to listen to:

  • Ecom influence ( for people serving ecommerce brands)
  • Outbound metrics ( for people serving B2B business with their appointment setting)
  • Ecommerce opportunity (for ecom)

There are plenty of other podcasts for your niche and if you want to find the best one for your niche, simply search { service keyword Or Niche keyword} in Spotify or on Google.

  1. Look at what your competitors are doing: If someone is doing better than you are, you definitely have something to learn from them, so visit their social media and see the type of content they’re sharing.

If they have content on Youtube, facebook, linkedin and instagram, then start building content for those channels too!

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