HOW TO CREATE A TREMENDOUS AMOUNT OF VALUE:
I read the 100M offer book by Alex Hormozi a few months ago and he shared this framework that I’m going to be presenting in this content, the goal with this framework is to Make it Unreasonable for you to never not know how to create ridiculous amount of value for any prospect/niche that you decide to serve.
I’ve personally used this framework to improve the value delivered in the Half a mill program, and it has helped charge as much as I want to charge for our product.
My only request to you, is that once you’re done watching this content, I want you to use this framework and create a new offer/mechanism by simply filling out the Value Equation worksheet.
Once you’ve filled it out, you’ll get a clear picture of what you need to deliver in order to stop being a commodity.
THE VALUE EQUATION AND ITS COMPONENTS
If you’re looking to create an amazing offer with a crazy amount of value you should:
PROMISE: You should make sure that whatever you’re promising to an industry is something that they really care about. The old way of settling for a mechanism taught from a course isn’t enough to help you scale past 50k per month.
The only way for you to figure out what is the dream outcome // the most desired state from a market is by either talking with the market itself or by looking at what the biggest sharks in your industry are offering. You can also look at what everyone else is offering and offer something completely different!
Example: If everyone is promising brands to add an extra six or seven figures, why don’t you try to help them save six or seven figures.
If you talk with enough prospects, you end up figuring out what they really want and sometimes it’s completely different from what the service providers are offering them.
Perceived probability of achieving the outcome: When people look at you or look at your assets online, do they feel like there is a high probability of achieving the outcome that you’re promising them?
In order to explain to you how important this component is, I once purchased a program for 9k in less than 20 minutes, because of how much social proof the guy shared on his socials.
If you really want to have the easiest time selling and charging the highest ticket for your services, make sure that the perceived likelihood of achieving what you’re promising them is high!
The simple fact of seeing other people win using your service increases the VALUE of your service!
Your focus with this component is to increase it as much as you can by constantly sharing your wins and your customers wins on every existing platform!
TIME DELAY: You should aim to have the same speed of delivery as AMAZON, if you really want to create the most amount of value.
Imagine how much my program would be worth if the time delay of paying the invoice and adding an extra $50,000 per month was 5 days or 24 hours?
The shorter the delay, the more value your offer and mechanism has and the more you can charge for your product or service!
I see so many service providers who settle for a 90 days period to get their customers the best results...just because it’s an industry standard and it hurts my heart!
If you really want to stop being treated like a commodity start thinking, start creating efficient processes to get your customers results FAST, faster than anyone in your industry.
If you can accomplish this, I can promise you that you’ll make more money than anyone has ever made in your niche.
EFFORT & SACRIFICE: How much effort and sacrifice does a customer need to make in order to achieve the desired results?
Humans are lazy, and we can take advantage of this understanding to create more value for our customers.
Reducing the amount of effort & sacrifice that your customers have to make in order to achieve the outcome that you’re promising them will create a tremendous amount of value.
This is why I recommend that for anyone who isn’t already making over 7 figures, to take over every little mechanism that needs to be in place in order to achieve the desired outcome.
Don’t just take care of a X when it’s required for Y + Z + Q mechanism in order to achieve the desired outcome!
That’s why you’ll see me take care of hiring/training VAs, hiring/training personalized vsl creators, etc. I don’t really have to do it, But I’m doing it in order to increase the value of our product!
If you'd rather have it on Google Docs, make a copy of this: VALUE EQUATION WORKSHEET