THE TRUTH ABOUT MONEY
The purpose of this content is to help you change the perspective you have about money. As much as you’ll access great knowledge and systems to grow your business in the next few modules, the biggest lever that we can pull in order to see change FAST is your worldview but most importantly, especially your view around money.
YOU DON’T MAKE MONEY, YOU COLLECT IT
In case you weren’t aware It is illegal to make money, only the government can make/create/print money.
Our society likes to ask questions like “How much money did you make?”, but the real question they should be asking is “How much money did you collect?”.
The only way for you to get financially free is to understand that you will need to create systems that are great at collecting money. If you want examples of people who have done this at a great scale, you can look at Jeff Bezos with Amazon, Elon Musk with Tesla, Steve Jobs with Apple, etc
The reason why most people working 9 to 5 won’t ever see wealth is that they don’t own the system that collects the money, they’re simply given (they don’t make it) a % of what is collected in order to keep them incentivized enough to make sure that the system is still rolling.
I want you to start thinking about your business as a system that collects money after solving people’s most painful problems and delivering their desired outcomes.
WHAT CAN KEEP YOU FROM NOT COLLECTING $
Lack of attention: The amount of attention that you can generate for your business will dictate how much money you’re able to collect.
As Grant Cardone would say “Obscurity is the biggest killer of businesses”, If no one knows about your business, How do you expect them to buy from you?
You should make it unreasonable for people not to hear about your business every single day, by building assets online and by leveraging your capital to incentivize people to generate you attention.
Most people who fail in this game, fail because they don’t understand this.
Lack of valuable solution for a Good Market [niche]: The amount of money that you can collect is directly related to the amount of value you’re delivering to a market.
Most online business owners are broke because they can’t deliver any value, They simply rely on copying everyone else and get out there in the market to compete with all the copycats which leaves them with no competitive edge.
If you want to collect a lot of $ and be financially free, it will be a requirement for you to focus on solving the biggest problem that you can solve FOR the best Market/Niche that you can find.
Good Market: A Market that is growing and that can afford your solution.
Lack of scale: To reach the highest level in this wealth creation game, you need to evolve yourself and your business into something that can help thousands of people if not millions of people.
As you become good with generating attention, helping people solve problems, it will be crucial to start thinking about how you can deliver your solution at scale.
Amazon, Apple, Tesla, Google, all these companies wouldn’t be worth trillions of dollars if they were just helping 10 customers per month.
I want you to aim to solve problems for as many people as possible, I don’t want you to settle down for comfort, this isn’t about you, it’s about something greater than yourself.