Watch the video on this module:
The Framework For Creating The Best TikTok Offer
1. The Delivery Mechanism and Sales Call Offer Presentation:
When you’re on sales calls don’t spend too much time explaining the specifics of service delivery. Sell the destination, not the journey.
With that being said, you need to decrease the effort and sacrifice the client needs to make in order to achieve their desired outcome.
For TikTok, it is mandatory you offer creatives as part of your mechanism.
Here is the exact offer I am presenting to potential clients:
- We’ll launch a testing campaign using your existing creatives. The first iteration of ads will be live in 5 days.
- We’ll create TikTok videos for you using our network of content creators that we’ll use for organic and ads, 25 videos per month.
- We’ll then post those videos on your TikTok page and follow everybody who likes and comments on your posts up to 5k followers in order to build an engaged community and increase your organic sales.
- Using the best performing videos, we create variants for ads testing. Our in house video editors will create 3-4 iterations from 1 video, testing different music, opening hooks, headlines and call to actions.
- Assuming 10 best performing organic videos, we’ll be able to test 30-40 ads per month.
February Special Bonuses - 2 spots left:
- 7% in 7 days Post Purchase Upsell Blueprint - We’ll implement a Post Purchase Upsell that adds an average of 7% to your topline in a few days.
- 1M+ Marketing Team Mastery - When you surpass $1Mil per month you’ll find that firstly our services will be extremely expensive and secondly you’ll need a dedicated team that is focused only on your business. So at that point we’ll recruit and train a marketing team for you consisting of 3-4 employees - and you know how hard it is to find A players so this is worth a lot of money.
Some components that are not direct elements of the offer, but I try to include while I’m presenting:
- We’re working directly with a TikTok employee, so we have priority when we encounter an issue and get early access to new features TikTok is planning to release.
- Once we identify winning ads and audiences, we transition to scaling which is where most people hit a bottleneck due to ad fatigue. When we scale past $1-2k per day we need to test 1 new creative per day and that’s why it is important to lay strong foundations and start posting organically. We’ll have a library full of creatives ready to go.
Our Guarantee:
Depending on the prospects revenue:
- (Brands over $200k per month in revenue) We’ll add $100k to your monthly revenue profitably in 88 days or we work for free until we achieve that.
- (Brands up to $200k per month in revenue) We’ll add 50% to your monthly revenue profitably in 88 days or we work for free until we achieve that.
2. The Promise And Headline Creation:
The responsiveness of the market to your promise will be dependent on the outreach channel, sub niche, and whether you’re contacting the decision maker directly.
Here are some promises you can use:
- I can decrease your CAC by 30%
- I can double your ROAS
- I can scale your brand from 7-Figures per year to 7-Figures per month
- I can decrease your CAC by 30% so you can scale further and faster
Now you need to use your offer, delivery mechanism and promise to create your headline.
I’ll share some that have worked for me. But please DO NOT COPY them, otherwise we will all look the same and prospects will become unresponsive to our messaging. Use the framework and examples to create your own unique headline to differentiate amongst other agencies.
Headlines I have used:
“Making it IMPOSSIBLE for DTC brands to not scale to $150k per month in 88 days through TikTok Ads, GUARANTEED”
“Making it IMPOSSIBLE for 7-Figure eCommerce brands to not scale to 8-Figures through TikTok Ads 😉 GUARANTEED”
“Making it IMPOSSIBLE for eCommerce brands to not add $100k to their monthly revenue in 88 days through TikTok Ads, Guaranteed”
Headline Ideas you can use:
By the way, I would not recommend using “I help” or “We help” because everybody else is.
- Scaling (you can also use their current state here: eg. 7-Figure) eCommerce brands to X in Y through/using/with TikTok Ads, Guaranteed
- We/I partner with eCommerce brands to scale them to X in Y through/using/with TikTok Ads, Guaranteed
- I Scale eCommerce brands to X in Y through/using/with TikTok Ads, Guaranteed
Don’t overthink it. This whole offer creation process should take you no more than 30 minutes. Create your first headline iteration and test it. You can also send it to me for feedback. Please, do not get stuck in analysis paralysis.
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